Is kids cups with straws and lids profitable to sell on Amazon United States?

The niche generates $188K/yr across 80 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the kids cups with straws and lids niche?

50 brands and 58 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in kids cups with straws and lids?

Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 2.0%.

When does demand for kids cups with straws and lids peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kids cups with straws and lids niche?

Listings span $3.39–$35.88; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 4,660 reviews — the moat a new listing must climb.

kids cups with straws and lids

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$17.79

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$3.39–$35.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$188K

$188K/yr · 257K searches

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,659.89

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, kids cups with straws and lids is a $188K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kids cups with straws and lids market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $142K–$178K; units × avg price
Conversion rate: 4.1%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 2.6%
Avg brand age: 38 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

50 flat

Sellers

Top-5 brand share

29%

Top 20: 73%

Top-5 click share

25%

Top 20: 57%

Open market

67%

LuckyZone8%
Wrova6%
PLASKIDY6%
MASTERCOOK5%
Elk and Friends4%
WeeSprout4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kids cups with straws and lids search terms

kids plastic cups40K/yr +1.5%5.4% conv.
non toxic kids cups20K/yr +16.5%1.8% conv.
plastic cups for kids25K/yr -5.1%4.5% conv.
kids insulated cup18K/yr +28.3%0.4% conv.
plastic kids cups17K/yr +7.9%4.7% conv.
insulated kids cup12K/yr +47.6%0.4% conv.
kids cups bulk11K/yr +46.6%0.9% conv.
insulated cups for kids16K/yr +8.8%0.4% conv.
kids plastic cups with lids and straws9K/yr +51.4%2.5% conv.
kids reusable cups10K/yr +13.4%1.4% conv.

All search terms

Top kids cups with straws and lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LuckyZone Wheat Straw Unbreakable Cup (12 oz) - Reusable Drinking Glasses Set of 5 - Dishwasher Safe Tumbler - BPA Free & Eco-Friendly (5Pcs)

LuckyZone$9.964.7★2,329 rev

Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses with 6 Colors

Wrova$13.674.5★1,466 rev

MASTERCOOK 6 Pcs. Small Reusable Cups 8 oz Unbreakable Drinking Glasses -Toddler Cups for Water Juice MilkBPA Free Stackable Tumblers Plastic Cup set for Kitchen Picnics Parties- Kid-Friendly

MASTERCOOK$7.294.6★231 rev

Meoky Color Changing Cups with Lids and Straws for Kids 6Pack 12oz Plastic Reusable Cold Drink Tumblers Summer Party Cups

Meoky$12.214.3★2,026 rev

Homienly Plastic Cups Alternatives Unbreakable Drinking Glasses Wheat Straw Cup Sets for Kitchen Camping Party RV Stackable Water Tumblers Dishwasher Freezer & Microwave Safe 6 PCS (12OZ Multi)

Homienly$13.444.7★2,341 rev

Newest

by launch date

12 Pack Premium Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 10 oz Unbreakable Drinking Cups Alternative to Plastic Cups Sets Reusable Water Glasses Tumbler Microwave & Dishwasher Safe Bpa Free 6 Colors

DeeCoo$8.8389 rev

7mo ago

6PCS Wheat Straw Cups OHOLA Unbreakable Reusable Plastic Drinking Glasses Cups Tumblers (12OZ 6 Colors)

Ohola KITCHEN SUPPLIES$7.55112 rev

10mo ago

MASTERCOOK 6 Pcs. Small Reusable Cups 8 oz Unbreakable Drinking Glasses -Toddler Cups for Water Juice MilkBPA Free Stackable Tumblers Plastic Cup set for Kitchen Picnics Parties- Kid-Friendly

MASTERCOOK$7.29231 rev

11mo ago

Hefty Zoo Pals Kids Cups Animal Printed Kids Plastic Cups for Birthday Parties or Everyday Use Great for Small Hands to Hold 25 Count 10 Fl. Oz.

Hefty$3.392,834 rev

1y ago

The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up

The First Years$14.55263 rev

1y ago

What buyers say about kids cups with straws and lids

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof11%

“Does not spill”

Size-Overall11%

“I love the size”

Quality-Overall11%

“Good quality cups”

Color10%

“bright colors”

Ease Of Cleaning7%

“easy washing”

Durability7%

“They hold up are durable”

Value For Money5%

“Amazing value”

Ease Of Use4%

“Easy to use”

Strength4%

“They are sturdy”

Dishwasher Safe3%

“They clean well in the dishwasher”

What buyers complain about

Leak-Proof35%

“Leaks a lot”

Durability8%

“broke quickly”

Size-Overall5%

“Straws are too short”

Ease Of Use4%

“hard to separate”

Ease Of Cleaning4%

“Not easy to clean”

Quality-Overall3%

“Inconsistency in product quality”

Rusts/Corrodes2%

“Received rusted”

Value For Money2%

“A little on the pricey side”

Material Quality2%

“Questionable material”

Advertised Vs Actual Product1%

“Not as advertised”

Top return reasons

Size-Overall35%

Leak-Proof21%

Color6%

Advertised Vs Actual Product5%

Value For Money4%

Material Quality4%

Functionality-Overall3%