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Kids Cups

Maybe

The top 5 products take only 23% of clicks. But demand is soft, at -3.6% this quarter, so Kids Cups is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 2,472 Baby Products niches · +18 vs the category median of 44
Market size
$897K/yr1.7M searches / yr
90-day growth
-3.6%search demand this quarter
Competition
23%top-5 click share · 49 brands · 120 sellers

Flapen Score

Kids Cups against its category

The dotted line is the Baby Products average. Past it, Kids Cups is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Cups 1.7M times last year and spent an estimated $897K. The top 5 brands take 49% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $897K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
3.1%
Market size, estimated
$897Ka year
Peak month
December1.9× the quietest month
Top search term
kids cups614K searches a year

02 · Price

A sale here is worth $16.99.

Listings sell for $16.99 on average, from $4.47 to $34.66. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $16.99 that is $4K to $8K a year per listing.

Average price
$16.99inside the $15 to $100 sweet spot
Price range
$4.47–$34.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #164 within Solid Feeding. It carries 8,518 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#164in Solid Feeding
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
8,518per listing
Listings tracked
97

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kids Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

120

Top-5 brand share

49%

Top 20: 84%

Top-5 click share

23%

Top 20: 53%

Open market

46%

  • Brand 118%
  • Brand 212%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Kids Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Kids Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids cups614K/yr
  • kids cups with lids and straws82K/yr
  • kid cups112K/yr
  • kids cups with lids166K/yr
  • cups for kids95K/yr
  • reduce kids tumbler84K/yr
  • kids straw cups80K/yr
  • baby cup with straw59K/yr
  • water cups for kids47K/yr
  • kids drinking cups47K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Cups

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Leak-Proof”
34%of negative reviews mention “Leak-Proof”
1.8%of orders come back
“Leaks a lot”
A buyer, on “Leak-Proof”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kids Cups questions

Answered from the same tracked data.