Kendamil Oatmeal
FailThe top 5 brands take 97% of clicks, so Kendamil Oatmeal is a Fail.
- Flapen Score
- 47 / 100Top 37% of 2,472 Baby Products niches · +3 vs the category median of 4447
- Market size
- $129K/yr176K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 48%top-5 click share · 8 brands · 557 sellers
Flapen Score
Kendamil Oatmeal against its category
The dotted line is the Baby Products average. Past it, Kendamil Oatmeal is stronger. Inside it, weaker.
Market
The Kendamil Oatmeal market on Amazon at a glance
Shoppers on Amazon United States searched for Kendamil Oatmeal 176K times last year and spent an estimated $129K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $129Ka year
- Top search term
- little spoon baby cereal28K searches a year
02 · Price
A sale here is worth $26.89.
Listings sell for $26.89 on average, from $4.87 to $184.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.89 that is $7K to $13K a year per listing.
- Average price
- $26.89inside the $15 to $100 sweet spot
- Price range
- $4.87–$184.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #47 within Baby Foods. It carries 281 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 7.9%
- Average rank
- #47in Baby Foods
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 281per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Kendamil Oatmeal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
557
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
2%
- Brand 137%
- Brand 229%
- Brand 320%
- Brand 48%
- Brand 53%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Kendamil Oatmeal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.5× · 9 of 12 months tracked
Search terms
Top Kendamil Oatmeal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- little spoon baby cereal28K/yr
- holle36K/yr
- amara baby food30K/yr
- else baby cereal21K/yr
- little spoon oatmeal7K/yr
- holle baby cereal17K/yr
- little spoon cereal5K/yr
- amara oatmeal7K/yr
- holle oatmeal3K/yr
- holle baby food5K/yr
Reviews and returns
What reviews say buyers love and hate about Kendamil Oatmeal
We read the reviews and the return reasons for every product selling here.
“Honestly a waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kendamil Oatmeal questions
Answered from the same tracked data.









