Keekaroo Changing Pad Cover

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

2.9%

Market size, estimated

$55Ka year

Peak month

January1.4× the quietest month

Top search term

keekaroo changing pad cover30K searches a year

Listings sell for $29.30 on average, from $14.82 to $149.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.30 that is $3K to $7K a year per listing.

Average price

$29.30inside the $15 to $100 sweet spot

Price range

$14.82–$149.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #41 within Diapering. It carries 684 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

93%

Out of stock, average day

7.3%

Average rank

#41in Diapering

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

684per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months