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Joovy Room2 Playard

Fail

The top 5 brands take 100% of clicks, so Joovy Room2 Playard is a Fail.

Flapen Score
22
22 / 100
Ranks 2,415 of 2,472 Baby Products niches · −22 vs the category median of 44
Market size
$13K/yr23K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
96%top-5 click share · 4 brands · 8 sellers

Flapen Score

Joovy Room2 Playard against its category

The dotted line is the Baby Products average. Past it, Joovy Room2 Playard is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joovy Room2 Playard market on Amazon at a glance

Shoppers on Amazon United States searched for Joovy Room2 Playard 23K times last year and spent an estimated $13K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
0.6%
Market size, estimated
$13Ka year
Peak month
July1.7× the quietest month
Top search term
joovy room 27K searches a year

02 · Price

A sale here is worth $97.37.

Listings sell for $97.37 on average, from $19.46 to $178.25. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $97.37 that is $0 to $10K a year per listing.

Average price
$97.37inside the $15 to $100 sweet spot
Price range
$19.46–$178.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #611 within Bedding. It carries 2,114 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
44.2%
Average rank
#611in Bedding
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,114per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Joovy Room2 Playard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 214%
  • Brand 36%
  • Brand 44%

Demand

Joovy Room2 Playard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Joovy Room2 Playard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joovy room 27K/yr
  • joovy pack and play5K/yr
  • joovy playpen3K/yr
  • joovy room 2 pack n play4K/yr
  • joovy room23K/yr
  • joovy room2 playard1K/yr

Reviews and returns

What reviews say buyers love and hate about Joovy Room2 Playard

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Value For Money”
11%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Size not accurate”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Joovy Room2 Playard questions

Answered from the same tracked data.