Joovy Room2 Playard
FailThe top 5 brands take 100% of clicks, so Joovy Room2 Playard is a Fail.
- Flapen Score
- 22 / 100Ranks 2,415 of 2,472 Baby Products niches · −22 vs the category median of 4422
- Market size
- $13K/yr23K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 8 sellers
Flapen Score
Joovy Room2 Playard against its category
The dotted line is the Baby Products average. Past it, Joovy Room2 Playard is stronger. Inside it, weaker.
Market
The Joovy Room2 Playard market on Amazon at a glance
Shoppers on Amazon United States searched for Joovy Room2 Playard 23K times last year and spent an estimated $13K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $13Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- joovy room 27K searches a year
02 · Price
A sale here is worth $97.37.
Listings sell for $97.37 on average, from $19.46 to $178.25. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $97.37 that is $0 to $10K a year per listing.
- Average price
- $97.37inside the $15 to $100 sweet spot
- Price range
- $19.46–$178.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 44.2% of listings are out of stock. The average listing ranks #611 within Bedding. It carries 2,114 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 44.2%
- Average rank
- #611in Bedding
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 2,114per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Joovy Room2 Playard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 214%
- Brand 36%
- Brand 44%
Demand
Joovy Room2 Playard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
Search terms
Top Joovy Room2 Playard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- joovy room 27K/yr
- joovy pack and play5K/yr
- joovy playpen3K/yr
- joovy room 2 pack n play4K/yr
- joovy room23K/yr
- joovy room2 playard1K/yr
Reviews and returns
What reviews say buyers love and hate about Joovy Room2 Playard
We read the reviews and the return reasons for every product selling here.
“Size not accurate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joovy Room2 Playard questions
Answered from the same tracked data.









