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Joovy High Chair

Fail

The top 5 products take 100% of clicks, so Joovy High Chair is a Fail.

Flapen Score
19
19 / 100
Ranks 2,444 of 2,472 Baby Products niches · −25 vs the category median of 44
Market size
$52K/yr24K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Joovy High Chair against its category

The dotted line is the Baby Products average. Past it, Joovy High Chair is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joovy High Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Joovy High Chair 24K times last year and spent an estimated $52K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
1.4%
Market size, estimated
$52Ka year
Peak month
July1.7× the quietest month
Top search term
joovy high chair23K searches a year

02 · Price

A sale here is worth $152.08.

Listings sell for $152.08 on average, from $128.47 to $176.42. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $152.08 that is $0 to $15K a year per listing.

Average price
$152.08above the $15 to $100 sweet spot
Price range
$128.47–$176.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #322 within Highchairs & Booster Seats. It carries 2,116 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
24.3%
Average rank
#322in Highchairs & Booster Seats
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,116per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Joovy High Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Joovy High Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Joovy High Chair

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
33%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Horrible brand”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Joovy High Chair questions

Answered from the same tracked data.