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Joovy Double Stroller

Fail

Prices span $79.95–$874.81, mostly outside the sweet spot, so Joovy Double Stroller is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$1.9M/yr980K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
53%top-5 click share · 12 brands · 23 sellers

Flapen Score

Joovy Double Stroller against its category

The dotted line is the Baby Products average. Past it, Joovy Double Stroller is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joovy Double Stroller market on Amazon at a glance

Shoppers on Amazon United States searched for Joovy Double Stroller 980K times last year and spent an estimated $1.9M. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 980K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
980K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
0.6%
Market size, estimated
$1.9Ma year
Peak month
July2.2× the quietest month
Top search term
double jogging stroller174K searches a year

02 · Price

A sale here is worth $316.13.

Listings sell for $316.13 on average, from $79.95 to $874.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $316.13 that is $32K to $79K a year per listing.

Average price
$316.13above the $15 to $100 sweet spot
Price range
$79.95–$874.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$32K–$79K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #20 within Strollers & Accessories. It carries 2,292 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
7.1%
Average rank
#20in Strollers & Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,292per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Joovy Double Stroller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

13%

  • Brand 130%
  • Brand 228%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Joovy Double Stroller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Search terms

Top Joovy Double Stroller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double jogging stroller174K/yr
  • side by side double stroller153K/yr
  • double stroller side by side177K/yr
  • jeep double stroller91K/yr
  • zoe double stroller93K/yr
  • joovy double stroller78K/yr
  • double jogger stroller40K/yr
  • side by side stroller30K/yr
  • zoe twin stroller27K/yr
  • double running stroller19K/yr

Reviews and returns

What reviews say buyers love and hate about Joovy Double Stroller

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Wheel Quality”
6.3%of orders come back
“Have to replace entire wheel”
A buyer, on “Wheel Quality”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Joovy Double Stroller questions

Answered from the same tracked data.