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Jolly Jumper

Fail

Demand is soft, at -14.2% this quarter, so Jolly Jumper is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$882K/yr598K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
61%top-5 click share · 9 brands · 19 sellers

Flapen Score

Jolly Jumper against its category

The dotted line is the Baby Products average. Past it, Jolly Jumper is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jolly Jumper market on Amazon at a glance

Shoppers on Amazon United States searched for Jolly Jumper 598K times last year and spent an estimated $882K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $882K a year.

Searches, last 12 months
598K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
2.4%
Market size, estimated
$882Ka year
Peak month
February3.4× the quietest month
Top search term
jolly jumper229K searches a year

02 · Price

A sale here is worth $60.98.

Listings sell for $60.98 on average, from $29.06 to $135.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $60.98 that is $46K to $61K a year per listing.

Average price
$60.98inside the $15 to $100 sweet spot
Price range
$29.06–$135.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$46K–$61K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #13 within Activity & Entertainment. It carries 6,286 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#13in Activity & Entertainment
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,286per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Jolly Jumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

5%

  • Brand 149%
  • Brand 229%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Jolly Jumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Jolly Jumper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jolly jumper229K/yr
  • baby door jumper61K/yr
  • johnny jump up44K/yr
  • jolly jumper for baby73K/yr
  • door jumper23K/yr
  • baby doorway jumper26K/yr
  • doorway baby jumper19K/yr
  • jolly jumper with stand20K/yr
  • doorway jumper15K/yr
  • door jumper for babies 6-12 months15K/yr

Reviews and returns

What reviews say buyers love and hate about Jolly Jumper

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Size-Overall”
6.4%of orders come back
“It is a little bigger”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jolly Jumper questions

Answered from the same tracked data.