joie swing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good567.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$173.82avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad$87K$87K/yr · 48K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$130.70–$199.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, joie swing is a $87K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
joie swing market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $43K–$87K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 100%
- Out of stock
- 22.4%
- Avg brand age
- 31 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Joie85%
- Momcozy5%
- Monamii5%
- FasonBaby3%
- Graco2%
Demand
Weekly Amazon search volume, last 20 weeks — -15.2% search growth over the last 90 days.Top joie swing search terms
- joie swing17K/yr
- joie cinnamon 2-in-1 glider & rocker11K/yr
- joie baby swing11K/yr
- joie miso 2-in-1 swing & rocker7K/yr
- joie swing and rocker3K/yr
Top joie swing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joie Cinnamon 2-in-1 Glider and Rocker Multi-Motion Baby Swing and Rocker Combo with Plush Fabrics Compact Design and Multiple Recline Positions Soothing Sounds & Gentle Vibrations (Fern)
Joie$189.094.6★114 rev
Joie Miso 2-in-1 Baby Swing & Rocker Dual Motion Swing & Portable Rocker with 6 Speed Settings Soothing Vibration and 3 Recline Positions Softglow Dimmable Light (Walnut)
Joie$199.414.5★30 rev
Joie Cinnamon 2-in-1 Glider and Rocker Multi-Motion Baby Swing and Rocker Combo with Plush Fabrics Compact Design and Multiple Recline Positions Soothing Sounds & Gentle Vibrations (Walnut)
Joie$188.564.6★114 rev
Momcozy 2-in-1 Electric Baby Swing Dual-Arm Support System & Parent-Inspired Motions Convertible to Toddler Seat up to 66 lbs Adjustable Height Lightweight Khaki
Momcozy$141.244.2★345 rev
Baby Swings for Infants Monamii Baby Swing Bluetooth Infant Swing with Music Speaker 5 Speeds and Remote Control Indoor & Outdoor Use (Beige)
Monamii$139.664.6★831 rev
Newest
by launch date
Baby Swings for Infants FasonBaby Electric Baby Swing with 10 Preset Melodies 5 Speeds Remote Control and Bluetooth - Portable Infant Swing for Indoor and Outdoor(Beige)
FasonBaby$130.70217 rev
Joie Baby Ancho Wind-Up Swing (Almond) - Soothing Swing for Babies No Power Needed Organic Fabrics 3 Recline Positions
Joie$199.206 rev
Momcozy 2-in-1 Electric Baby Swing Dual-Arm Support System & Parent-Inspired Motions Convertible to Toddler Seat up to 66 lbs Adjustable Height Lightweight Khaki
Momcozy$141.24345 rev
Joie Miso 2-in-1 Baby Swing & Rocker Dual Motion Swing & Portable Rocker with 6 Speed Settings Soothing Vibration and 3 Recline Positions Softglow Dimmable Light (Walnut)
Joie$199.4130 rev
Joie Miso 2-in-1 Baby Swing & Rocker Dual Motion Swing & Portable Rocker with 6 Speed Settings Soothing Vibration and 3 Recline Positions Softglow Dimmable Light (Natures Alphabet)
Joie$199.3330 rev
Trending
90-day click momentumJoie Miso 2-in-1 Baby Swing & Rocker Dual Motion Swing & Portable Rocker with 6 Speed Settings Soothing Vibration and 3 Recline Positions Softglow Dimmable Light (Walnut)
Joie$199.414.5★
Baby Swings for Infants FasonBaby Electric Baby Swing with 10 Preset Melodies 5 Speeds Remote Control and Bluetooth - Portable Infant Swing for Indoor and Outdoor(Beige)
FasonBaby$130.704.6★
Joie Cinnamon 2-in-1 Glider and Rocker Multi-Motion Baby Swing and Rocker Combo with Plush Fabrics Compact Design and Multiple Recline Positions Soothing Sounds & Gentle Vibrations (Fern)
Joie$189.094.6★
Momcozy 2-in-1 Electric Baby Swing Dual-Arm Support System & Parent-Inspired Motions Convertible to Toddler Seat up to 66 lbs Adjustable Height Lightweight Khaki
Momcozy$141.244.2★
Baby Swings for Infants Monamii Baby Swing Bluetooth Infant Swing with Music Speaker 5 Speeds and Remote Control Indoor & Outdoor Use (Beige)
Monamii$139.664.6★
What buyers say about joie swing
What buyers praise and complain about, mined from review topics.What buyers love
“Gentle Swing Motion”
“Good quality”
“Cant beat the price”
“Quality and comfort”
“The music selection is really good”
“help them to sleep”
“my baby has enjoyed using it”
“Life saver”
“As expected”
“very soft”
What buyers complain about
“Breaks easily”
“The swing would not work”
“Squeaky and noisy”
“Didnt work”
“Waste of money”
“Hard to put together”
“the music stopped working”
“Reclining ability not much shown in website”
“Not well made”
“the directions were horrible”
Top return reasons
Common questions
- Is joie swing profitable to sell on Amazon United States?
- The niche generates $87K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (24/100).
- How competitive is the joie swing niche?
- 5 brands and 9 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in joie swing?
- Top complaints mined from reviews: Durability, Swaying/Rocking, Noise Level. The return rate is 4.6%.
- What does it cost to enter the joie swing niche?
- Listings span $130.70–$199.41; the average listing price is $173.82 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.