Johnsons Baby Powder Original

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

6.4%

Market size, estimated

$37Ka year

Peak month

September1.7× the quietest month

Top search term

johnsons baby powder original17K searches a year

Listings sell for $14.23 on average, from $2.03 to $28.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.23 that is $1K to $4K a year per listing.

Average price

$14.23under the $15 to $100 sweet spot

Price range

$2.03–$28.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #82 within Baby Care. It carries 7,001 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

94%

Out of stock, average day

3.6%

Average rank

#82in Baby Care

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

7,001per listing

Listings tracked

16

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

94 months