Johnson and Johnson Wipes

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

+26.5%

Conversion, latest week

14.2%

Market size, estimated

$77Ka year

Peak month

June1.8× the quietest month

Top search term

hand and face wipes20K searches a year

Listings sell for $10.80 on average, from $2.28 to $19.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.80 that is $3K to $5K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$2.28–$19.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.2%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #87 within Diapering. It carries 10,782 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#87in Diapering

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

10,782per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months