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Johnny Jumper for Doorway

Fail

An estimated 8.0% of orders come back, so Johnny Jumper for Doorway is a Fail.

Flapen Score
39
39 / 100
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size
$282K/yr222K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
69%top-5 click share · 9 brands · 16 sellers

Flapen Score

Johnny Jumper for Doorway against its category

The dotted line is the Baby Products average. Past it, Johnny Jumper for Doorway is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Johnny Jumper for Doorway market on Amazon at a glance

Shoppers on Amazon United States searched for Johnny Jumper for Doorway 222K times last year and spent an estimated $282K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
3.0%
Market size, estimated
$282Ka year
Peak month
December4.7× the quietest month
Top search term
doorway jumper for baby48K searches a year

02 · Price

A sale here is worth $42.21.

Listings sell for $42.21 on average, from $26.34 to $77.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $42.21 that is $11K to $21K a year per listing.

Average price
$42.21inside the $15 to $100 sweet spot
Price range
$26.34–$77.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #10 within Activity & Entertainment. It carries 5,783 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#10in Activity & Entertainment
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
5,783per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Johnny Jumper for Doorway products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Brand 157%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Johnny Jumper for Doorway search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Johnny Jumper for Doorway search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doorway jumper for baby48K/yr
  • door jumper23K/yr
  • baby doorway jumper26K/yr
  • doorway baby jumper19K/yr
  • doorway jumper15K/yr
  • johnny jump up doorway jumper13K/yr
  • baby door swing8K/yr
  • doorway bouncer for baby9K/yr
  • door swing baby7K/yr
  • door bouncer7K/yr

Reviews and returns

What reviews say buyers love and hate about Johnny Jumper for Doorway

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Strap/String Quality”
8.0%of orders come back
“Straps are breaking”
A buyer, on “Strap/String Quality”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Johnny Jumper for Doorway questions

Answered from the same tracked data.