Jar Baby Food
FailThe top 5 brands take 100% of clicks, so Jar Baby Food is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $269K/yr158K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 575 sellers
Flapen Score
Jar Baby Food against its category
The dotted line is the Baby Products average. Past it, Jar Baby Food is stronger. Inside it, weaker.
Market
The Jar Baby Food market on Amazon at a glance
Shoppers on Amazon United States searched for Jar Baby Food 158K times last year and spent an estimated $269K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $269Ka year
- Top search term
- chicken baby food41K searches a year
02 · Price
A sale here is worth $12.13.
Listings sell for $12.13 on average, from $1.35 to $29.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 6,000 to 8,000 of them. At $12.13 that is $73K to $97K a year per listing.
- Average price
- $12.13under the $15 to $100 sweet spot
- Price range
- $1.35–$29.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $73K–$97K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Baby Foods. It carries 2,094 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Baby Foods
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,094per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Jar Baby Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
575
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 216%
- Brand 34%
- Open — no brand owns it (0%)
Demand
Jar Baby Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.8× · 6 of 12 months tracked
Search terms
Top Jar Baby Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken baby food41K/yr
- gerber chicken baby food30K/yr
- baby food chicken21K/yr
- jar baby food13K/yr
- gerber baby food chicken10K/yr
- babylife organics baby food10K/yr
- babylife7K/yr
- gerber chicken6K/yr
- gerber chicken and gravy baby food6K/yr
- babylife organics4K/yr
Reviews and returns
What reviews say buyers love and hate about Jar Baby Food
We read the reviews and the return reasons for every product selling here.
“This product smells different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jar Baby Food questions
Answered from the same tracked data.









