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Its a Girl Gift

Maybe

The top 5 brands take only 35% of clicks. But demand is soft, at -17.6% this quarter, so Its a Girl Gift is a Maybe.

Flapen Score
52
52 / 100
Top 18% of 2,472 Baby Products niches · +8 vs the category median of 44
Market size
$110K/yr133K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
28%top-5 click share · 50 brands · 62 sellers

Flapen Score

Its a Girl Gift against its category

The dotted line is the Baby Products average. Past it, Its a Girl Gift is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Its a Girl Gift market on Amazon at a glance

Shoppers on Amazon United States searched for Its a Girl Gift 133K times last year and spent an estimated $110K. The top 5 brands take 35% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
2.3%
Market size, estimated
$110Ka year
Peak month
March1.5× the quietest month
Top search term
baby gift basket girl18K searches a year

02 · Price

A sale here is worth $36.15.

Listings sell for $36.15 on average, from $6.73 to $131.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.15 that is $0 to $4K a year per listing.

Average price
$36.15inside the $15 to $100 sweet spot
Price range
$6.73–$131.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #148 within Gifts. It carries 590 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
14.1%
Average rank
#148in Gifts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
590per listing
Listings tracked
64

04 · Newcomers

13 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
13Amazon's first-year sales bar
Average brand age
31 months

Products

Top Its a Girl Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

50 rising

Sellers

62

Top-5 brand share

35%

Top 20: 78%

Top-5 click share

28%

Top 20: 68%

Open market

60%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Its a Girl Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Its a Girl Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby gift basket girl18K/yr
  • baby shower gift baskets for girls16K/yr
  • baby girl gift box14K/yr
  • new baby girl gift basket17K/yr
  • baby shower baskets for girls12K/yr
  • baby girl gift baskets8K/yr
  • gift basket for baby girl7K/yr
  • newborn girl gift basket6K/yr
  • welcome baby girl gift basket5K/yr
  • baby girl basket gift9K/yr

Reviews and returns

What reviews say buyers love and hate about Its a Girl Gift

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Kind of small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Its a Girl Gift questions

Answered from the same tracked data.