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Insulated Straw Cup Toddler

Fail

The top 5 brands take 100% of clicks, so Insulated Straw Cup Toddler is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$268K/yr208K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
47%top-5 click share · 5 brands · 34 sellers

Flapen Score

Insulated Straw Cup Toddler against its category

The dotted line is the Baby Products average. Past it, Insulated Straw Cup Toddler is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Straw Cup Toddler market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated Straw Cup Toddler 208K times last year and spent an estimated $268K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
3.0%
Market size, estimated
$268Ka year
Top search term
beaba58K searches a year

02 · Price

A sale here is worth $42.39.

Listings sell for $42.39 on average, from $13.16 to $257.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $42.39 that is $4K to $11K a year per listing.

Average price
$42.39inside the $15 to $100 sweet spot
Price range
$13.16–$257.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #282 within Solid Feeding. It carries 6,552 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#282in Solid Feeding
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
6,552per listing
Listings tracked
34

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Insulated Straw Cup Toddler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

0%

  • Brand 147%
  • Brand 232%
  • Brand 319%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Insulated Straw Cup Toddler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 25.5× · 11 of 12 months tracked

Search terms

Top Insulated Straw Cup Toddler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beaba58K/yr
  • beaba stainless steel straw sippy cup14K/yr
  • thermos baby16K/yr
  • munchkin stainless steel sippy cup21K/yr
  • baby water bottle stainless steel10K/yr
  • baby thermos water bottle7K/yr
  • beaba sippy cup11K/yr
  • thermos baby water bottle7K/yr
  • stainless steel 360 cup5K/yr
  • munchkin 360 cup stainless steel8K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Straw Cup Toddler

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Cleaning”
34%of negative reviews mention “Leak-Proof”
2.8%of orders come back
“Not leakproof”
A buyer, on “Leak-Proof”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Insulated Straw Cup Toddler questions

Answered from the same tracked data.