Insulated Straw Cup Toddler
FailThe top 5 brands take 100% of clicks, so Insulated Straw Cup Toddler is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $268K/yr208K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 47%top-5 click share · 5 brands · 34 sellers
Flapen Score
Insulated Straw Cup Toddler against its category
The dotted line is the Baby Products average. Past it, Insulated Straw Cup Toddler is stronger. Inside it, weaker.
Market
The Insulated Straw Cup Toddler market on Amazon at a glance
Shoppers on Amazon United States searched for Insulated Straw Cup Toddler 208K times last year and spent an estimated $268K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $268Ka year
- Top search term
- beaba58K searches a year
02 · Price
A sale here is worth $42.39.
Listings sell for $42.39 on average, from $13.16 to $257.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $42.39 that is $4K to $11K a year per listing.
- Average price
- $42.39inside the $15 to $100 sweet spot
- Price range
- $13.16–$257.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #282 within Solid Feeding. It carries 6,552 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #282in Solid Feeding
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 6,552per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Insulated Straw Cup Toddler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
0%
- Brand 147%
- Brand 232%
- Brand 319%
- Brand 41%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Insulated Straw Cup Toddler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 25.5× · 11 of 12 months tracked
Search terms
Top Insulated Straw Cup Toddler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beaba58K/yr
- beaba stainless steel straw sippy cup14K/yr
- thermos baby16K/yr
- munchkin stainless steel sippy cup21K/yr
- baby water bottle stainless steel10K/yr
- baby thermos water bottle7K/yr
- beaba sippy cup11K/yr
- thermos baby water bottle7K/yr
- stainless steel 360 cup5K/yr
- munchkin 360 cup stainless steel8K/yr
Reviews and returns
What reviews say buyers love and hate about Insulated Straw Cup Toddler
We read the reviews and the return reasons for every product selling here.
“Not leakproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insulated Straw Cup Toddler questions
Answered from the same tracked data.









