Insulated Sippy Cups for Toddlers

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months

447K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

5.0%

Market size, estimated

$274Ka year

Peak month

January1.4× the quietest month

Top search term

tommee tippee sippy cup271K searches a year

Listings sell for $12.22 on average, from $8.28 to $15.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $12.22 that is $6K to $9K a year per listing.

Average price

$12.22under the $15 to $100 sweet spot

Price range

$8.28–$15.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.9%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #115 within Solid Feeding. It carries 4,244 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#115in Solid Feeding

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,244per listing

Listings tracked

30

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

11Amazon's first-year sales bar

Average brand age

41 months