Infant Car Seats

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

0.4%

Market size, estimated

$1.1Ma year

Peak month

July1.4× the quietest month

Top search term

newborn car seat323K searches a year

Listings sell for $197.66 on average, from $89.38 to $627.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $197.66 that is $20K to $49K a year per listing.

Average price

$197.66above the $15 to $100 sweet spot

Price range

$89.38–$627.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$20K–$49K

Returns

3.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #8 within Car Seats & Accessories. It carries 6,240 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

93%

Out of stock, average day

3.2%

Average rank

#8in Car Seats & Accessories

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

6,240per listing

Listings tracked

28

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months