Indoor Baby Swing
FailBuyers convert on only 0.8% of searches, so Indoor Baby Swing is a Fail.
- Flapen Score
- 35 / 100Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 4435
- Market size
- $127K/yr235K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 21 sellers
Flapen Score
Indoor Baby Swing against its category
The dotted line is the Baby Products average. Past it, Indoor Baby Swing is stronger. Inside it, weaker.
Market
The Indoor Baby Swing market on Amazon at a glance
Shoppers on Amazon United States searched for Indoor Baby Swing 235K times last year and spent an estimated $127K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $127Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- indoor baby swing68K searches a year
02 · Price
A sale here is worth $70.98.
Listings sell for $70.98 on average, from $25.56 to $124.08. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $70.98 that is $7K to $18K a year per listing.
- Average price
- $70.98inside the $15 to $100 sweet spot
- Price range
- $25.56–$124.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #67 within Activity & Entertainment. It carries 4,183 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #67in Activity & Entertainment
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,183per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Indoor Baby Swing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
22%
- Brand 142%
- Brand 29%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Indoor Baby Swing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Indoor Baby Swing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- indoor baby swing68K/yr
- baby swing indoor46K/yr
- graco slim spaces compact baby swing20K/yr
- baby indoor swing25K/yr
- indoor swing for baby24K/yr
- wooden baby swing8K/yr
- baby swings for toddler11K/yr
- baby toddler swing6K/yr
- indoor outdoor baby swing5K/yr
- graco slim swing4K/yr
Reviews and returns
What reviews say buyers love and hate about Indoor Baby Swing
We read the reviews and the return reasons for every product selling here.
“It is a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Indoor Baby Swing questions
Answered from the same tracked data.









