Improvia Washable Underpads 34x36 Pack of 4

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

6.5%

Market size, estimated

$137Ka year

Peak month

March4.1× the quietest month

Top search term

improvia washable underpads28K searches a year

Listings sell for $28.59 on average, from $19.94 to $52.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $28.59 that is $21K to $29K a year per listing.

Average price

$28.59inside the $15 to $100 sweet spot

Price range

$19.94–$52.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$21K–$29K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Bedding. It carries 18,780 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Bedding

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

18,780per listing

Listings tracked

7

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months