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Hypoallergenic Sunscreen for Kids

Maybe

Search demand grew +216.0% this quarter. But the top 5 brands take 97% of clicks, so Hypoallergenic Sunscreen for Kids is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 11% of 2,472 Baby Products niches · +11 vs the category median of 44
Market size
$191K/yr108K searches / yr
90-day growth
+216.0%search demand this quarter
Competition
69%top-5 click share · 7 brands · 591 sellers

Flapen Score

Hypoallergenic Sunscreen for Kids against its category

The dotted line is the Baby Products average. Past it, Hypoallergenic Sunscreen for Kids is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hypoallergenic Sunscreen for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Hypoallergenic Sunscreen for Kids 108K times last year and spent an estimated $191K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +216.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+216.0%
Conversion, latest week
13.7%
Market size, estimated
$191Ka year
Peak month
June11.8× the quietest month
Top search term
banana boat mineral sunscreen29K searches a year

02 · Price

A sale here is worth $12.98.

Listings sell for $12.98 on average, from $8.20 to $25.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.98 that is $10K to $13K a year per listing.

Average price
$12.98under the $15 to $100 sweet spot
Price range
$8.20–$25.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Baby Care. It carries 4,645 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#84in Baby Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,645per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hypoallergenic Sunscreen for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

591

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

1%

  • Brand 135%
  • Brand 234%
  • Brand 322%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hypoallergenic Sunscreen for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.8×

Search terms

Top Hypoallergenic Sunscreen for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana boat mineral sunscreen29K/yr
  • aveeno kids sunscreen25K/yr
  • aveeno sunscreen kids15K/yr
  • aveeno mineral sunscreen8K/yr
  • sensitive skin sunscreen kids6K/yr
  • banana boat kids mineral sunscreen7K/yr
  • kids sunscreen sensitive skin5K/yr
  • aveeno positively mineral sunscreen5K/yr
  • banana boat sensitive mineral sunscreen6K/yr
  • banana boat simply protect2K/yr

Reviews and returns

What reviews say buyers love and hate about Hypoallergenic Sunscreen for Kids

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin rash”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hypoallergenic Sunscreen for Kids questions

Answered from the same tracked data.