Hydrocortisone Lotion

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

10.8%

Market size, estimated

$2.3Ma year

Top search term

eczema cream for kids214K searches a year

Listings sell for $15.90 on average, from $3.81 to $55.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $15.90 that is $80K to $95K a year per listing.

Average price

$15.90inside the $15 to $100 sweet spot

Price range

$3.81–$55.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$80K–$95K

Returns

0.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #112 within Baby Care. It carries 9,555 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#112in Baby Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

9,555per listing

Listings tracked

31

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months