Huggies Skin Essentials Size 3

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

-25.2%

Conversion, latest week

14.3%

Market size, estimated

$161Ka year

Peak month

August1.6× the quietest month

Top search term

huggies skin essentials diapers size 320K searches a year

Listings sell for $42.04 on average, from $9.96 to $118.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $42.04 that is $21K to $32K a year per listing.

Average price

$42.04inside the $15 to $100 sweet spot

Price range

$9.96–$118.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$21K–$32K

Returns

1.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #221 within Diapering. It carries 8,379 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#221in Diapering

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

8,379per listing

Listings tracked

6

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months