Huggies Skin Essentials Diapers

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

4.4%

Market size, estimated

$156Ka year

Peak month

September1.5× the quietest month

Top search term

huggies skin essentials diapers108K searches a year

Listings sell for $26.17 on average, from $6.87 to $65.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $26.17 that is $7K to $13K a year per listing.

Average price

$26.17inside the $15 to $100 sweet spot

Price range

$6.87–$65.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

0.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within Diapering. It carries 7,088 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#248in Diapering

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

7,088per listing

Listings tracked

22

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months