Huggies Size 3

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months

717K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

15.6%

Market size, estimated

$4.5Ma year

Top search term

huggies size 3531K searches a year

Listings sell for $40.40 on average, from $31.34 to $50.62. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 50,000 to 60,000 of them. At $40.40 that is $2.0M to $2.4M a year per listing.

Average price

$40.40inside the $15 to $100 sweet spot

Price range

$31.34–$50.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

50,000–60,000

Revenue per listing a year

$2.0M–$2.4M

Returns

1.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Diapering. It carries 37,072 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#3in Diapering

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

37,072per listing

Listings tracked

3

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months