Huggies Overnight Size 7

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

23.8%

Market size, estimated

$632Ka year

Peak month

December1.3× the quietest month

Top search term

huggies overnight size 733K searches a year

Listings sell for $56.04 on average, from $16.61 to $198.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $56.04 that is $42K to $56K a year per listing.

Average price

$56.04inside the $15 to $100 sweet spot

Price range

$16.61–$198.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$42K–$56K

Returns

0.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Diapering. It carries 11,434 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#179in Diapering

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

11,434per listing

Listings tracked

15

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months