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Huggies 360 Size 4

Fail

The top 5 brands take 100% of clicks, so Huggies 360 Size 4 is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$116K/yr26K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
97%top-5 click share · 3 brands · 20 sellers

Flapen Score

Huggies 360 Size 4 against its category

The dotted line is the Baby Products average. Past it, Huggies 360 Size 4 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Huggies 360 Size 4 market on Amazon at a glance

Shoppers on Amazon United States searched for Huggies 360 Size 4 26K times last year and spent an estimated $116K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
12.6%
Market size, estimated
$116Ka year
Top search term
huggies 360 size 415K searches a year

02 · Price

A sale here is worth $35.79.

Listings sell for $35.79 on average, from $27.04 to $51.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $35.79 that is $18K to $27K a year per listing.

Average price
$35.79inside the $15 to $100 sweet spot
Price range
$27.04–$51.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$18K–$27K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Diapering. It carries 22,218 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Diapering
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
22,218per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Huggies 360 Size 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 224%
  • Brand 36%

Search terms

Top Huggies 360 Size 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • huggies 360 size 415K/yr
  • huggies size 4 pull ups4K/yr
  • huggies size 4 3603K/yr
  • huggies pull ups size 43K/yr

Reviews and returns

What reviews say buyers love and hate about Huggies 360 Size 4

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
0.9%of orders come back
“they are huge”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Huggies 360 Size 4 questions

Answered from the same tracked data.