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Hospital Swaddle Blankets

Fail

Shoppers spend an estimated $75K a year here, so Hospital Swaddle Blankets is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$75K/yr68K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
56%top-5 click share · 13 brands · 20 sellers

Flapen Score

Hospital Swaddle Blankets against its category

The dotted line is the Baby Products average. Past it, Hospital Swaddle Blankets is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hospital Swaddle Blankets market on Amazon at a glance

Shoppers on Amazon United States searched for Hospital Swaddle Blankets 68K times last year and spent an estimated $75K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
5.2%
Market size, estimated
$75Ka year
Peak month
January1.2× the quietest month
Top search term
hospital swaddle blankets13K searches a year

02 · Price

A sale here is worth $21.27.

Listings sell for $21.27 on average, from $8.67 to $37.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.27 that is $2K to $5K a year per listing.

Average price
$21.27inside the $15 to $100 sweet spot
Price range
$8.67–$37.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #315 within Bedding. It carries 3,162 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#315in Bedding
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,162per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hospital Swaddle Blankets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

13%

  • Brand 138%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Hospital Swaddle Blankets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hospital Swaddle Blankets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hospital swaddle blankets13K/yr
  • hospital baby blankets15K/yr
  • hospital receiving blankets9K/yr
  • baby hospital blanket6K/yr
  • hospital swaddles for newborns8K/yr
  • hospital baby blanket4K/yr
  • hospital receiving blankets for newborn4K/yr
  • newborn hospital blanket3K/yr
  • hospital blanket baby4K/yr

Reviews and returns

What reviews say buyers love and hate about Hospital Swaddle Blankets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
3.4%of orders come back
“These swaddles for newborns are WAY big for a newborn”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hospital Swaddle Blankets questions

Answered from the same tracked data.