honest pull ups size 4t-5t
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.00avg listing price — sweet spot $15–$100
Price range
Great$13.79–$55.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,427avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 27K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, honest pull ups size 4t-5t is a $84K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
honest pull ups size 4t-5t market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $93K–$124K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 3.4%
- Avg brand age
- 42 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- The Honest Company59%
- Generic22%
- MooMoo Baby7%
- Hello Bello4%
- Boboking3%
- Amazon Essentials3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top honest pull ups size 4t-5t search terms
- honest pull ups size 4t-5t9K/yr
- millie moon pull ups 4t-5t6K/yr
- millie moon training pants 4t-5t4K/yr
- honest training pants 4t 5t5K/yr
- honest pull ups size 63K/yr
Top honest pull ups size 4t-5t products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honest Company Clean Conscious Training Pants for Sensitive Skin Hypoallergenic Fragrance-Free Rompin & Stompin Diggin It Size 4T/5T (38 lbs) 48 Count
The Honest Company$39.074.0★405 rev
The Honest Company Clean Conscious Training Pants for Sensitive Skin Hypoallergenic Fragrance-Free Magical Moments Butterfly Kisses Size 4T/5T (38 lbs) 48 Count
The Honest Company$29.894.0★405 rev
Millie Moon Unisex Training Pants ~ (Size-4T-5T and Count-56) ~ Diaper Weight Range: 35+ Lbs.
Generic$40.480.0★0 rev
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.394.5★17,391 rev
Hello Bello Premium Training Pants 4T-5T All About Feelings Design 18ct Jumbo Pack
Hello Bello$15.044.4★1,349 rev
Newest
by launch date
Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Gingham/ Flowers 4T
Amazon Essentials$13.7971 rev
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
Finihen$26.4982 rev
Millie~Moon~Training~Pants (Size /4T-5T~Count 56)
Generic$55.110 rev
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.71198 rev
Millie Moon Unisex Training Pants ~ (Size-4T-5T and Count-56) ~ Diaper Weight Range: 35+ Lbs.
Generic$40.480 rev
Trending
90-day click momentumMooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.394.5★
Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Gingham/ Flowers 4T
Amazon Essentials$13.794.4★
MooMoo Baby 8 Packs Toddler Training Underwear for Boy and Girls Strong Absorbent Cotton Training Pants 3T Pink
MooMoo Baby$31.404.5★
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
Finihen$26.494.3★
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.714.6★
What buyers say about honest pull ups size 4t-5t
What buyers praise and complain about, mined from review topics.What buyers love
“Very Cute and Comfy”
“the designs are cute”
“Good fit”
“Greatfor potty training”
“Great product”
“But nice thicker feeling”
“We use the at nighttime for our three year old and they are easy to pull up & down”
“fairly absorbent”
“Soft”
“the extra lining has worked great”
What buyers complain about
“Too small”
“They dont absorb at all”
“Not waterproof”
“Do not recommend for potty training”
“They feel like cardboard”
“So many complaints”
“Sh*tty Mess”
“First and most insignificant, these do not fit big thigh kids”
“Sadly, these didnt work for us”
“Didnt hold up for us during sleep”
Top return reasons
Common questions
- Is honest pull ups size 4t-5t profitable to sell on Amazon United States?
- The niche generates $84K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the honest pull ups size 4t-5t niche?
- 7 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in honest pull ups size 4t-5t?
- Top complaints mined from reviews: Size-Overall, Absorbency, Water Resistance. The return rate is 1.1%.
- When does demand for honest pull ups size 4t-5t peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the honest pull ups size 4t-5t niche?
- Listings span $13.79–$55.11; the average listing price is $31.00 (sweet spot $15–$100). The average incumbent carries 3,427 reviews — the moat a new listing must climb.