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Honest Diapers Size 5

Maybe

Buyers convert on 16.8% of searches. But the top 5 products take 100% of clicks, so Honest Diapers Size 5 is a Maybe.

Flapen Score
56
56 / 100
Top 9% of 2,472 Baby Products niches · +12 vs the category median of 44
Market size
$1.0M/yr161K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 393 sellers

Flapen Score

Honest Diapers Size 5 against its category

The dotted line is the Baby Products average. Past it, Honest Diapers Size 5 is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honest Diapers Size 5 market on Amazon at a glance

Shoppers on Amazon United States searched for Honest Diapers Size 5 161K times last year and spent an estimated $1.0M. All 2 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
16.8%
Market size, estimated
$1.0Ma year
Peak month
July1.2× the quietest month
Top search term
honest diapers size 5106K searches a year

02 · Price

A sale here is worth $37.89.

Listings sell for $37.89 on average, from $22.62 to $47.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $37.89 that is $152K to $189K a year per listing.

Average price
$37.89inside the $15 to $100 sweet spot
Price range
$22.62–$47.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
$152K–$189K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Diapering. It carries 2,018 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Diapering
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,018per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Honest Diapers Size 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

393

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%

Demand

Honest Diapers Size 5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Honest Diapers Size 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honest diapers size 5106K/yr
  • honest size 5 diapers28K/yr
  • honest size 58K/yr
  • size 5 honest diapers6K/yr
  • honest diapers 54K/yr
  • size 5 diapers honest2K/yr
  • honest diaper size 52K/yr
  • honest company diapers size 52K/yr
  • diapers size 5 honest2K/yr
  • honest size 5 diaper602/yr

Reviews and returns

What reviews say buyers love and hate about Honest Diapers Size 5

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Leak-Proof”
0.9%of orders come back
“the diapers fit correctly on him except for the fact that they leak”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Honest Diapers Size 5 questions

Answered from the same tracked data.