Hipp Formula

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $573K a year.

Searches, last 12 months

412K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

2.7%

Market size, estimated

$573Ka year

Peak month

October1.8× the quietest month

Top search term

similac total comfort106K searches a year

Listings sell for $51.30 on average, from $10.59 to $225.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $51.30 that is $38K to $51K a year per listing.

Average price

$51.30inside the $15 to $100 sweet spot

Price range

$10.59–$225.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$38K–$51K

Returns

0.1%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #49 within Baby Foods. It carries 1,033 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

96%

Out of stock, average day

8.6%

Average rank

#49in Baby Foods

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,033per listing

Listings tracked

25

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

69 months