Is High Chair Wipes profitable to sell on Amazon United States?

Flapen scores High Chair Wipes 42 out of 100 on Amazon United States, a Fail. Shoppers spend $187K a year across 12 tracked products. Search demand grew -16.0% in the last 90 days.

How competitive is the High Chair Wipes niche on Amazon United States?

5 brands and 47 sellers compete in High Chair Wipes on Amazon United States. The top 5 High Chair Wipes products take 82% of clicks, and the top 5 brands take 100%.

What do buyers complain about in High Chair Wipes?

High Chair Wipes buyers on Amazon United States complain most about Smell, Moist/Dry, and Value For Money. An estimated 0.3% of orders come back.

What does it cost to enter the High Chair Wipes niche?

High Chair Wipes sells for $16.88 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.02 to $43.24. The average product has 1,919 reviews, the count a new listing must catch up to.

High Chair Wipes

Fail

The top 5 brands take 100% of clicks, so High Chair Wipes is a Fail.

Flapen Score: 42
42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size: $187K/yr83K searches / yr
90-day growth: -16.0%search demand this quarter
Competition: 82%top-5 click share · 5 brands · 47 sellers

Flapen Score

High Chair Wipes against its category

The dotted line is the Baby Products average. Past it, High Chair Wipes is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The High Chair Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for High Chair Wipes 83K times last year and spent an estimated $187K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months: 83K
Growth, 90 days vs prior 90: -16.0%
Conversion, latest week: 13.3%
Market size, estimated: $187Ka year
Top search term: dreft wipes27K searches a year

02 · Price

A sale here is worth $16.88.

Listings sell for $16.88 on average, from $4.02 to $43.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.88 that is $4K to $8K a year per listing.

Average price: $16.88inside the $15 to $100 sweet spot
Price range: $4.02–$43.24
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #120 within Bottle-Feeding. It carries 1,919 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 6.7%
Average rank: #120in Bottle-Feeding
Average rating: 4.71 starsAmazon United States average 4.42 stars
Average reviews: 1,919per listing
Listings tracked: 12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 74 months

Products

Top High Chair Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Brand 138%
Brand 234%
Brand 320%
Brand 46%
Brand 52%
Open — no brand owns it (0%)

Demand

High Chair Wipes search demand

Weekly searches over the year. Pick a range.

Search terms

Top High Chair Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dreft wipes27K/yr -24.9%10.5% conv.
high chair wipes6K/yr -13.7%4.0% conv.
toy wipes baby safe7K/yr -10.9%6.4% conv.
toy cleaning wipes6K/yr -1.0%4.1% conv.
dr brown wipes6K/yr -17.0%18.7% conv.
dreft wipes disinfecting7K/yr -28.0%11.6% conv.
all purpose wipes baby safe3K/yr +44.7%6.1% conv.
dr browns wipes4K/yr -0.2%20.7% conv.
babyganics surface wipes3K/yr +2.2%5.0% conv.
dreft all purpose wipes4K/yr -20.3%6.8% conv.

Reviews and returns

What reviews say buyers love and hate about High Chair Wipes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Cleaning”

22%of negative reviews mention “Smell”

0.3%of orders come back

“strange scent”

A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common High Chair Wipes questions

Answered from the same tracked data.

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