Is hiccapop pack and play mattress profitable to sell on Amazon United States?

The niche generates $83K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Skip it (36/100).

How competitive is the hiccapop pack and play mattress niche?

2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hiccapop pack and play mattress?

Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Sleep Quality. The return rate is 3.8%.

When does demand for hiccapop pack and play mattress peak?

Demand peaks in Mar; the busiest month runs 1.8× the quietest.

What does it cost to enter the hiccapop pack and play mattress niche?

Listings span $31.64–$37.85; the average listing price is $35.74 (sweet spot $15–$100). The average incumbent carries 17,429 reviews — the moat a new listing must climb.

hiccapop pack and play mattress

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$35.74

avg listing price — sweet spot $15–$100

Price range

Incredible$31.64–$37.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+29.2%

90-day search growth — must beat 0% to launch

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 34K searches

Review moat

Bad17,429

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hiccapop pack and play mattress is a $83K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 36/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hiccapop pack and play mattress market data

Units sold / yr: 3K–3K; avg 1,250–1,500/product
Revenue / yr: $89K–$107K; units × avg price
Conversion rate: 6.8%
Avg BSR: #2
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 204 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Hiccapop97%
Pro Goleem3%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +29.2% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.8×

Open Trend

Top hiccapop pack and play mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hiccapop Playard Mattress Pad (38x26x1) Playpen Pad Portable Crib Mattress with Carry Bag 1 Thick

Hiccapop$37.724.8★25,631 rev

Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick

Hiccapop$37.854.8★25,631 rev

Pro Goleem Pack and Play Mattress (38x26) Waterproof Pack n Play Mattress Pad with Carry Bag Firm Playard Mattress with Soft Cover for Babies and Toddlers

Pro Goleem$31.644.3★1,025 rev

Newest

by launch date

Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick

Hiccapop$37.8525,631 rev

6mo ago

Hiccapop Playard Mattress Pad (38x26x1) Playpen Pad Portable Crib Mattress with Carry Bag 1 Thick

Hiccapop$37.7225,631 rev

1y ago

Pro Goleem Pack and Play Mattress (38x26) Waterproof Pack n Play Mattress Pad with Carry Bag Firm Playard Mattress with Soft Cover for Babies and Toddlers

Pro Goleem$31.641,025 rev

3y ago

What buyers say about hiccapop pack and play mattress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fits perfectly”

Comfort-Overall15%

“Comfortable”

Soft Feel10%

“Very soft”

Sleep Quality7%

“She sleeps comfortably”

Value For Money6%

“Worth it”

Quality-Overall6%

“Good quality and light weight mattress”

Thickness5%

“keeps its cushion thickness”

Portability3%

“Perfect for travel”

Ease Of Use3%

“Easy”

Weight Light3%

“Not too heavy”

What buyers complain about

Thickness25%

“Not as thick as advertised”

Advertised Vs Actual Product16%

“False advertising”

Sleep Quality9%

“She didn't like sleeping in her pack”

Size-Overall7%

“Doesn't fit in bag”

Flatness4%

“will not completely flatten out”

Value For Money3%

“more expensive than the 1 inch pads”

Quality-Overall3%

“Poor quality item”

Water Resistance3%

“is not waterproof at allow”

Strength2%

“This is flimsy”

Cushion2%

“The pad it comes with is so hard”

Top return reasons

Size-Overall37%

Thickness16%

Thin15%

Advertised Vs Actual Product7%

Cushion4%

Comfort-Overall2%

Width2%

Product Condition2%

Value For Money1%

Quality-Overall1%

Common questions

Is hiccapop pack and play mattress profitable to sell on Amazon United States?: The niche generates $83K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Skip it (36/100).
How competitive is the hiccapop pack and play mattress niche?: 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hiccapop pack and play mattress?: Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Sleep Quality. The return rate is 3.8%.
When does demand for hiccapop pack and play mattress peak?: Demand peaks in Mar; the busiest month runs 1.8× the quietest.
What does it cost to enter the hiccapop pack and play mattress niche?: Listings span $31.64–$37.85; the average listing price is $35.74 (sweet spot $15–$100). The average incumbent carries 17,429 reviews — the moat a new listing must climb.