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Hatch Rest Sound Machine 2nd Gen - White

Fail

Shoppers spend an estimated $0 a year here, so Hatch Rest Sound Machine 2nd Gen - White is a Fail.

Flapen Score
24
24 / 100
Ranks 2,384 of 2,472 Baby Products niches · −20 vs the category median of 44
Market size
$0/yr1K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Hatch Rest Sound Machine 2nd Gen - White against its category

The dotted line is the Baby Products average. Past it, Hatch Rest Sound Machine 2nd Gen - White is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hatch Rest Sound Machine 2nd Gen - White market on Amazon at a glance

Shoppers on Amazon United States searched for Hatch Rest Sound Machine 2nd Gen - White 1K times last year and spent an estimated $0. One brand takes every click. Demand peaks in Jan–Sep–Oct. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 1K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
1K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
January5.4× the quietest month
Top search term
hatch rest sound machine 2nd gen - white569 searches a year

02 · Price

A sale here is worth $77.90.

Listings sell for $77.90 on average, from $65.51 to $85.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $77.90 that is $0 to $8K a year per listing.

Average price
$77.90inside the $15 to $100 sweet spot
Price range
$65.51–$85.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #24 within Décor. It carries 16,001 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
2.6%
Average rank
#24in Décor
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
16,001per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hatch Rest Sound Machine 2nd Gen - White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Hatch Rest Sound Machine 2nd Gen - White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Prime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26OctNovDecJanFebMarJulAugSepNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 5.4×

Search terms

Top Hatch Rest Sound Machine 2nd Gen - White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hatch rest sound machine 2nd gen - white569/yr
  • hatch rest baby sound machine night light 2nd gen577/yr
  • hatch rest baby sound machine night light | 2nd gen | sleep trainer time-to-rise alarm clock white noise soother music & stories for nursery toddler & kids bedroom (wi-fi)71/yr

Reviews and returns

What reviews say buyers love and hate about Hatch Rest Sound Machine 2nd Gen - White

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Sleep Quality”
15%of negative reviews mention “Durability”
4.6%of orders come back
“Broke fast”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hatch Rest Sound Machine 2nd Gen - White questions

Answered from the same tracked data.