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Hatch Rest Go

Fail

The top 5 brands take 97% of clicks, so Hatch Rest Go is a Fail.

Flapen Score
39
39 / 100
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size
$560K/yr382K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
91%top-5 click share · 6 brands · 18 sellers

Flapen Score

Hatch Rest Go against its category

The dotted line is the Baby Products average. Past it, Hatch Rest Go is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hatch Rest Go market on Amazon at a glance

Shoppers on Amazon United States searched for Hatch Rest Go 382K times last year and spent an estimated $560K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $560K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
4.8%
Market size, estimated
$560Ka year
Peak month
July2.2× the quietest month
Top search term
hatch go90K searches a year

02 · Price

A sale here is worth $30.48.

Listings sell for $30.48 on average, from $9.48 to $79.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $30.48 that is $61K to $76K a year per listing.

Average price
$30.48inside the $15 to $100 sweet spot
Price range
$9.48–$79.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$61K–$76K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #17 within Décor. It carries 5,815 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#17in Décor
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
5,815per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hatch Rest Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

18

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 222%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Hatch Rest Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Search terms

Top Hatch Rest Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hatch go90K/yr
  • 2nd time mom must haves30K/yr
  • hatch go sound machine baby21K/yr
  • hatch travel sound machine24K/yr
  • hatch rest go67K/yr
  • travel hatch sound machine13K/yr
  • travel hatch13K/yr
  • newborn mom essentials10K/yr
  • hatch travel10K/yr
  • hatch on the go7K/yr

Reviews and returns

What reviews say buyers love and hate about Hatch Rest Go

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Noise Level”
2.5%of orders come back
“Very loud”
A buyer, on “Noise Level”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hatch Rest Go questions

Answered from the same tracked data.