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Harpa Baby Playpen

Fail

The top 5 brands take 97% of clicks, so Harpa Baby Playpen is a Fail.

Flapen Score
26
26 / 100
Ranks 2,348 of 2,472 Baby Products niches · −18 vs the category median of 44
Market size
$76K/yr62K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
91%top-5 click share · 6 brands · 8 sellers

Flapen Score

Harpa Baby Playpen against its category

The dotted line is the Baby Products average. Past it, Harpa Baby Playpen is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harpa Baby Playpen market on Amazon at a glance

Shoppers on Amazon United States searched for Harpa Baby Playpen 62K times last year and spent an estimated $76K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
0.7%
Market size, estimated
$76Ka year
Peak month
January1.9× the quietest month
Top search term
harppa baby playpen33K searches a year

02 · Price

A sale here is worth $168.68.

Listings sell for $168.68 on average, from $30.70 to $223.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $168.68 that is $0 to $17K a year per listing.

Average price
$168.68above the $15 to $100 sweet spot
Price range
$30.70–$223.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #67 within Furniture. It carries 913 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
38%
Out of stock, average day
9.1%
Average rank
#67in Furniture
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
913per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Harpa Baby Playpen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Harpa Baby Playpen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Harpa Baby Playpen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
3.0%of orders come back
“now cannot be used only after 8 months of use”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harpa Baby Playpen questions

Answered from the same tracked data.