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Handprint Ornament Kit

Fail

Demand is soft, at -48.1% this quarter, so Handprint Ornament Kit is a Fail.

Flapen Score
38
38 / 100
Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44
Market size
$153K/yr158K searches / yr
90-day growth
-48.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 11 sellers

Flapen Score

Handprint Ornament Kit against its category

The dotted line is the Baby Products average. Past it, Handprint Ornament Kit is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handprint Ornament Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Handprint Ornament Kit 158K times last year and spent an estimated $153K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-48.1%
Conversion, latest week
7.6%
Market size, estimated
$153Ka year
Peak month
December65.4× the quietest month
Top search term
baby footprint ornament kit16K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $7.56 to $19.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.80 that is $10K to $13K a year per listing.

Average price
$12.80under the $15 to $100 sweet spot
Price range
$7.56–$19.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #36 within Gifts. It carries 4,375 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
6.8%
Average rank
#36in Gifts
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,375per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Handprint Ornament Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 124%
  • Brand 223%
  • Brand 321%
  • Brand 417%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (0%)

Demand

Handprint Ornament Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 65.4×

Search terms

Top Handprint Ornament Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby footprint ornament kit16K/yr
  • baby handprint ornament kit22K/yr
  • handprint ornament kit36K/yr
  • baby ornament kit11K/yr
  • footprint ornament kit8K/yr
  • baby handprint ornament5K/yr
  • baby footprint ornament3K/yr
  • baby ornament handprint kit4K/yr
  • handprint ornament6K/yr
  • hand print ornament kits for babies4K/yr

Reviews and returns

What reviews say buyers love and hate about Handprint Ornament Kit

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Print Quality”
1.4%of orders come back
“It could not be kneaded or printed”
A buyer, on “Print Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Handprint Ornament Kit questions

Answered from the same tracked data.