Halo Bassinet Mattress

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

5.6%

Market size, estimated

$219Ka year

Peak month

July1.8× the quietest month

Top search term

halo bassinet mattress52K searches a year

Listings sell for $40.59 on average, from $19.01 to $78.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $40.59 that is $10K to $20K a year per listing.

Average price

$40.59inside the $15 to $100 sweet spot

Price range

$19.01–$78.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$10K–$20K

Returns

4.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #359 within Bedding. It carries 1,230 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#359in Bedding

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,230per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months