hair ties for girls
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Market size
Good$823K$823K/yr · 1.3M searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,162avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.00avg listing price — sweet spot $15–$100
Price range
Bad$3.06–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hair ties for girls is a $823K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
hair ties for girls market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $700K–$875K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
64
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
37%
Top 20: 75%
Open market
43%
- GOODY16%
- auroray12%
- TVINLIK8%
- WillingTee8%
- BEoffer7%
- Teenitor7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top hair ties for girls search terms
- ligas para cabello de nias262K/yr
- hair ties for little girls282K/yr
- kids hair ties173K/yr
- girls hair ties165K/yr
- girl hair ties66K/yr
- hair bands for little girls84K/yr
- colorful hair ties39K/yr
- little girl hair ties39K/yr
- kid hair ties29K/yr
- hair ties kids28K/yr
Top hair ties for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goody Kids Ouchless Hair Elastics No Pull No Breakage Tangle-Free Hold for Fine Hair 60 Count Assorted Colors Long-Lasting Ponytail Holders for Girls & Boys
GOODY$4.984.4★30,353 rev
TVINLIK 350 PCS Multicolor Cotton Hair Ties Small Baby Hair Elastics for Kids and Girls No Crease Finger Ponytail Holders (20 Colors)
TVINLIK$4.014.7★3,088 rev
200PCS Small Hair Ties No Crease Baby Hair Ties Elastic Hair Ponytail Holder Hair Accessories for Baby Girls Infants Toddlers Kids
WillingTee$4.904.7★7,924 rev
200 Pack Hair Ties BEoffer Baby Toddlers Girls Elastics Hair Bands No Damage Multicolor Colorful Small Rubber Bands Ponytail Pigtails Holders Not Harm to Hair (Macaron)
BEoffer$5.764.7★6,979 rev
Auroray 32 Colors Small Hair Rubber Bands with 16 Styling Tools 2000 Pcs Elastic Girl Baby Hair Ties Mini Bands with Elastic Cutter Hair Accessories Xmas Stuff for Girls Baby Toddlers Kids
auroray$9.804.6★3,654 rev
Newest
by launch date
288 Pcs Toddler Hair Ties Soft Seamless Cotton Baby Hair Ties Multicolor Small Hair Bands for Little Girls and Kids Elastic Hair Accessories Ponytail Holders (24 Colors)
Wenreykeji$6.93453 rev
200 Pack Hair Ties BEoffer Baby Toddlers Girls Elastics Hair Bands No Damage Multicolor Colorful Small Rubber Bands Ponytail Pigtails Holders Not Harm to Hair (Macaron)
BEoffer$5.766,979 rev
Hair Accessories for Girls - 360 Pieces Toddler Elastic Hair Ties Hair Clips and Hair Tail Tools in 31 Colors
auroray$9.69702 rev
TVINLIK 350 PCS Multicolor Cotton Hair Ties Small Baby Hair Elastics for Kids and Girls No Crease Finger Ponytail Holders (20 Colors)
TVINLIK$4.013,088 rev
Amazon Basics No Damage Elastic Hair Ties Ponytail Holders for Thick Hair No Pull Secure Hold Snag-Free Bright 4 MM Elastics for All Types 32 Count
Amazon Basics$3.253,418 rev
Trending
90-day click momentum288 Pcs Toddler Hair Ties Soft Seamless Cotton Baby Hair Ties Multicolor Small Hair Bands for Little Girls and Kids Elastic Hair Accessories Ponytail Holders (24 Colors)
Wenreykeji$6.934.8★
BESARME 28 Colors Rubber Bands for Hairs with 8 Styling Tools 1500 Pcs Hair Elastics Baby Toddler Small Hair Ties for Girls Hairs Accessories for Women
BESARME$8.804.6★
Baby Hair Ties Cotton Toddler Hair Ties for Girls Kids Seamless Hair Bands Girls Elastic Ponytail Holders Diameter 0.97 Inch and Assorted Colors by Qarwayoc
Qarwayoc$6.904.7★
Goody Kids Ouchless Hair Elastics No Pull No Breakage Tangle-Free Hold for Fine Hair 60 Count Assorted Colors Long-Lasting Ponytail Holders for Girls & Boys
GOODY$4.984.4★
Teenitor 2000Pcs Toddler Hair Ties Elastic Rubber Bands Baby Hair Ties Multi Color Hair Ties for Little Girls Elastic Small Rubber Bands for Kids Baby Girls Toddler Colorful
Teenitor$6.544.5★
What buyers say about hair ties for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Good quality, as described and arrived quickly”
“Great Deal”
“Great elastic”
“Stays all day”
“Nice for our hair”
“Easy to put on”
“Simple, Useful and Holds Hair Perfectly”
“Exactly as shown”
“So soft”
What buyers complain about
“Breaks easily”
“They dont stretch”
“Bad quality”
“They are a little small”
“Not strong enough”
“pulled out a lot of hair”
“Not worth the $”
“Not for Super Thick Hair”
“These are thick”
“Colors are not as described”
Top return reasons
Common questions
- Is hair ties for girls profitable to sell on Amazon United States?
- The niche generates $823K/yr across 51 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the hair ties for girls niche?
- 37 brands and 64 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in hair ties for girls?
- Top complaints mined from reviews: Durability, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 0.5%.
- When does demand for hair ties for girls peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the hair ties for girls niche?
- Listings span $3.06–$14.89; the average listing price is $7.00 (sweet spot $15–$100). The average incumbent carries 7,162 reviews — the moat a new listing must climb.