Skip to content
59

hair clips for girls

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 18Conversion 39Competition 88Returns 95Price range 62Avg price 25Brand share 95Review moat 24Quality gap 30

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Market size

Great$1.0M

$1.0M/yr · 3.7M searches

Price range

Good$3.69–$33.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$8.82

avg listing price — sweet spot $15–$100

Review moat

Bad5,257.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hair clips for girls is a $1.0M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hair clips for girls market data

Units sold / yr
125K–150K
avg 1,250–1,500/product
Revenue / yr
$1.1M–$1.3M
units × avg price
Conversion rate
3.1%
Avg BSR
#132
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
0.0%
Avg brand age
34 months
Avg seller age
143 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

83

Top-5 brand share

37%

Top 20: 77%

Top-5 click share

27%

Top 20: 63%

Open market

58%

  • auroray10%
  • Teenitor8%
  • CISMARK8%
  • JASVERLIN6%
  • Funtopia5%
  • CÉLLOT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top hair clips for girls search terms

  • toddler hair accessories931K/yr
  • hair clips for girls629K/yr
  • little girl hair accessories307K/yr
  • kids hair accessories for girls318K/yr
  • toddler girl hair accessories242K/yr
  • hair accessories for toddler girls237K/yr
  • girls hair clips227K/yr
  • girl hair clips99K/yr
  • little girls hair accessories101K/yr
  • hair accessories for girls 8-12146K/yr
All search terms

Top hair clips for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$20K4%$40K6%$60K8%$80K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hair clips for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Beautiful quality”

Color13%

“Beautiful colors”

Ease Of Use10%

“easy to hold”

Value For Money7%

“Great deal”

Durability5%

“The material feels durable”

Size-Overall4%

“Perfect fit”

Hair Styling4%

“Curls very well”

Suitability Straight Hair3%

“Nice for our hair”

Advertised Vs Actual Product3%

“As described”

Spray/Flow2%

“Sprays nicely”

What buyers complain about

Durability19%

“Breaks Easily”

Spray/Flow13%

“spray mechanism broken”

Quality-Overall8%

“Cheap quality”

Functionality-Overall7%

“Not functional”

Size-Overall5%

“The teeth are to short”

Value For Money3%

“Not worth the money”

Color3%

“Not the same colors”

Ease Of Use2%

“Not super easy to apply”

Strength2%

“Not strong enough”

Stretchability/Expandability/Elasticity2%

“Elastics are no good”

Top return reasons

Size-Overall22%
Suitability Long Hair12%
Quality-Overall7%
Advertised Vs Actual Product7%
Functionality-Overall6%
Spray/Flow6%
Color4%
Defective Material/Parts3%
Value For Money3%
Suitability Short Hair3%

Common questions

Is hair clips for girls profitable to sell on Amazon United States?
The niche generates $1.0M/yr across 75 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the hair clips for girls niche?
53 brands and 83 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in hair clips for girls?
Top complaints mined from reviews: Durability, Spray/Flow, Quality-Overall. The return rate is 1.0%.
When does demand for hair clips for girls peak?
Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the hair clips for girls niche?
Listings span $3.69–$33.14; the average listing price is $8.82 (sweet spot $15–$100). The average incumbent carries 5,258 reviews — the moat a new listing must climb.