Graco Soothe and Sway Swing

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

2.0%

Market size, estimated

$57Ka year

Peak month

March1.3× the quietest month

Top search term

graco soothe n sway swing9K searches a year

Listings sell for $162.74 on average, from $122.82 to $199.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $162.74 that is $0 to $16K a year per listing.

Average price

$162.74above the $15 to $100 sweet spot

Price range

$122.82–$199.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$16K

Returns

7.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #40 within Activity & Entertainment. It carries 5,061 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

75%

Out of stock, average day

10.8%

Average rank

#40in Activity & Entertainment

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,061per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months