Graco Pack N Play Close2baby Playard

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

0.6%

Market size, estimated

$111Ka year

Peak month

June12.0× the quietest month

Top search term

graco pack n play bassinet insert36K searches a year

Listings sell for $115.87 on average, from $22.95 to $267.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $115.87 that is $0 to $12K a year per listing.

Average price

$115.87above the $15 to $100 sweet spot

Price range

$22.95–$267.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

4.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #16 within Bedding. It carries 3,044 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#16in Bedding

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

3,044per listing

Listings tracked

14

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months