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Graco Infant Car Seat

Fail

The top 5 brands take 100% of clicks, so Graco Infant Car Seat is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$1.1M/yr936K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
60%top-5 click share · 4 brands · 10 sellers

Flapen Score

Graco Infant Car Seat against its category

The dotted line is the Baby Products average. Past it, Graco Infant Car Seat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graco Infant Car Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Graco Infant Car Seat 936K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 936K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
936K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
0.7%
Market size, estimated
$1.1Ma year
Peak month
July2.5× the quietest month
Top search term
graco infant car seat234K searches a year

02 · Price

A sale here is worth $168.69.

Listings sell for $168.69 on average, from $24.38 to $333.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $168.69 that is $42K to $84K a year per listing.

Average price
$168.69above the $15 to $100 sweet spot
Price range
$24.38–$333.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$42K–$84K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #17 within Car Seats & Accessories. It carries 2,692 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#17in Car Seats & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,692per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Graco Infant Car Seat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

0%

  • Brand 168%
  • Brand 223%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Graco Infant Car Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.5×

Search terms

Top Graco Infant Car Seat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graco infant car seat234K/yr
  • baby trend car seat181K/yr
  • graco snugride lite lx38K/yr
  • evenflo infant car seat57K/yr
  • graco snugride73K/yr
  • graco car seat infant40K/yr
  • evenflo litemax infant car seat37K/yr
  • babytrends car seat23K/yr
  • graco snugride snugfit 35 dlx61K/yr
  • baby trend infant car seat23K/yr

Reviews and returns

What reviews say buyers love and hate about Graco Infant Car Seat

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Strap/String Quality”
3.7%of orders come back
“It has no straps”
A buyer, on “Strap/String Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Graco Infant Car Seat questions

Answered from the same tracked data.