Is Graco Duetsoothe Swing and Rocker profitable to sell on Amazon United States?

Flapen scores Graco Duetsoothe Swing and Rocker 37 out of 100 on Amazon United States, a Fail. Shoppers spend $455K a year across 28 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -11.6% in the last 90 days.

How competitive is the Graco Duetsoothe Swing and Rocker niche on Amazon United States?

9 brands and 24 sellers compete in Graco Duetsoothe Swing and Rocker on Amazon United States. The top 5 Graco Duetsoothe Swing and Rocker products take 47% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Graco Duetsoothe Swing and Rocker?

Graco Duetsoothe Swing and Rocker buyers on Amazon United States complain most about Durability, Swaying/Rocking, and Functionality-Overall. An estimated 5.2% of orders come back, which is high.

When does demand for Graco Duetsoothe Swing and Rocker peak?

Search demand for Graco Duetsoothe Swing and Rocker on Amazon United States peaks in Apr–May–Jun, and the busiest month runs 12.5× the quietest.

What does it cost to enter the Graco Duetsoothe Swing and Rocker niche?

Graco Duetsoothe Swing and Rocker sells for $109.47 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $52.17 to $199.09. The average product has 5,196 reviews, the count a new listing must catch up to.

Graco Duetsoothe Swing and Rocker

Fail

Buyers convert on only 0.8% of searches, so Graco Duetsoothe Swing and Rocker is a Fail.

Filters High Returns High Price

Flapen Score: 37
37 / 100Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size: $455K/yr526K searches / yr
90-day growth: -11.6%search demand this quarter
Competition: 47%top-5 click share · 9 brands · 24 sellers

Flapen Score

Graco Duetsoothe Swing and Rocker against its category

The dotted line is the Baby Products average. Past it, Graco Duetsoothe Swing and Rocker is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Graco Duetsoothe Swing and Rocker market on Amazon at a glance

Shoppers on Amazon United States searched for Graco Duetsoothe Swing and Rocker 526K times last year and spent an estimated $455K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $455K a year.

Searches, last 12 months: 526K
Growth, 90 days vs prior 90: -11.6%
Conversion, latest week: 0.8%
Market size, estimated: $455Ka year
Peak month: May12.5× the quietest month
Top search term: ingenuity baby swing232K searches a year

02 · Price

A sale here is worth $109.47.

Listings sell for $109.47 on average, from $52.17 to $199.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $109.47 that is $11K to $27K a year per listing.

Average price: $109.47above the $15 to $100 sweet spot
Price range: $52.17–$199.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $11K–$27K
Returns: 5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #20 within Activity & Entertainment. It carries 5,196 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 100%
Out of stock, average day: 4.7%
Average rank: #20in Activity & Entertainment
Average rating: 4.48 starsAmazon United States average 4.42 stars
Average reviews: 5,196per listing
Listings tracked: 28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Graco Duetsoothe Swing and Rocker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

Brand 157%
Brand 217%
Brand 311%
Brand 47%
Brand 54%
Brand 62%
Open — no brand owns it (3 brands, 3%)

Demand

Graco Duetsoothe Swing and Rocker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun · busiest ÷ quietest = 12.5×

Search terms

Top Graco Duetsoothe Swing and Rocker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ingenuity baby swing232K/yr -13.1%0.8% conv.
mecedora elctrica para bebe30K/yr +40.8%0.1% conv.
larex baby swing35K/yr -41.3%0.7% conv.
graco duetsoothe swing and rocker29K/yr -9.5%2.3% conv.
mecedora de bebe electrica22K/yr -23.7%0.3% conv.
graco duetconnect lx swing and bouncer15K/yr +5.2%3.2% conv.
ingenuity swing15K/yr -0.4%0.4% conv.
baby swing ingenuity16K/yr -7.1%0.7% conv.
graco swing and bouncer9K/yr +98.7%0.3% conv.
munchkin bouncer12K/yr +1.1%1.7% conv.

Reviews and returns

What reviews say buyers love and hate about Graco Duetsoothe Swing and Rocker

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Swaying/Rocking”

15%of negative reviews mention “Durability”

5.2%of orders come back

“Breaks easily”

A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Graco Duetsoothe Swing and Rocker questions

Answered from the same tracked data.

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