Skip to content

Graco Contender 65 Convertible Car Seat

Fail

The top 5 products take 100% of clicks, so Graco Contender 65 Convertible Car Seat is a Fail.

Flapen Score
16
16 / 100
Ranks 2,459 of 2,472 Baby Products niches · −28 vs the category median of 44
Market size
$12K/yr9K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Graco Contender 65 Convertible Car Seat against its category

The dotted line is the Baby Products average. Past it, Graco Contender 65 Convertible Car Seat is stronger. Inside it, weaker.

16Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graco Contender 65 Convertible Car Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Graco Contender 65 Convertible Car Seat 9K times last year and spent an estimated $12K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 16 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
0.9%
Market size, estimated
$12Ka year
Peak month
August1.8× the quietest month
Top search term
graco contender 657K searches a year

02 · Price

A sale here is worth $158.61.

Listings sell for $158.61 on average, from $100.70 to $184.89. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $158.61 that is $0 to $16K a year per listing.

Average price
$158.61above the $15 to $100 sweet spot
Price range
$100.70–$184.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #10 within Car Seats & Accessories. It carries 17,488 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
20.2%
Average rank
#10in Car Seats & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
17,488per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Graco Contender 65 Convertible Car Seat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%
  • Open — no brand owns it (0%)

Demand

Graco Contender 65 Convertible Car Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Prime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Graco Contender 65 Convertible Car Seat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graco contender 657K/yr
  • graco contender 65 convertible car seat2K/yr
  • graco contender 65 convertible car604/yr
  • contender 65 convertible car seat64/yr

Reviews and returns

What reviews say buyers love and hate about Graco Contender 65 Convertible Car Seat

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Strap/String Quality”
2.9%of orders come back
“Too short straps for child”
A buyer, on “Strap/String Quality”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Graco Contender 65 Convertible Car Seat questions

Answered from the same tracked data.