Graco Contender 65 Convertible Car Seat
FailThe top 5 products take 100% of clicks, so Graco Contender 65 Convertible Car Seat is a Fail.
- Flapen Score
- 16 / 100Ranks 2,459 of 2,472 Baby Products niches · −28 vs the category median of 4416
- Market size
- $12K/yr9K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 4 sellers
Flapen Score
Graco Contender 65 Convertible Car Seat against its category
The dotted line is the Baby Products average. Past it, Graco Contender 65 Convertible Car Seat is stronger. Inside it, weaker.
Market
The Graco Contender 65 Convertible Car Seat market on Amazon at a glance
Shoppers on Amazon United States searched for Graco Contender 65 Convertible Car Seat 9K times last year and spent an estimated $12K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 16 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $12Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- graco contender 657K searches a year
02 · Price
A sale here is worth $158.61.
Listings sell for $158.61 on average, from $100.70 to $184.89. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $158.61 that is $0 to $16K a year per listing.
- Average price
- $158.61above the $15 to $100 sweet spot
- Price range
- $100.70–$184.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #10 within Car Seats & Accessories. It carries 17,488 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 20.2%
- Average rank
- #10in Car Seats & Accessories
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 17,488per listing
- Listings tracked
- 4
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Graco Contender 65 Convertible Car Seat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Graco Contender Slim Convertible Car Seat West Point Lightweight Travel Car Seat with Compact Space-Saving Design Rear-Facing 540 lbs Forward-Facing 26.565 lbs Easy to Transfer FAA Approved
- Price
- $181.23
- Rating
- 4.7/5
- Reviews
- 1,179
- Age
- 11mo ago

Graco TriRide 3-in-1 Reclining Car Seat Clybourne - Rear & Forward Facing Car Seat Highback Booster Adjustable Headrest
- Price
- $167.63
- Rating
- 4.7/5
- Reviews
- 8,509
- Age
- 1y ago

Safety 1st Ellaris 3-in-1 Convertible Car Seat Slim Fit Design Rear & Forward-Facing 5-Position Headrest Travel-Friendly with Machine-Washable Seat Pad Peacock Blue
- Price
- $100.70
- Rating
- 4.5/5
- Reviews
- 1,114
- Age
- 1y ago

Graco Extend2Fit Convertible Car Seat Rear and Forward Facing Car Seat with Adjustable Extension Panel for Extra Legroom Great Gift for Baby Shower or Baby Registry Gotham
- Price
- $184.89
- Rating
- 4.8/5
- Reviews
- 59,150
- Age
- 1y ago
Trending
estimated 90-day click momentum
Graco TriRide 3-in-1 Reclining Car Seat Clybourne - Rear & Forward Facing Car Seat Highback Booster Adjustable Headrest
- Price
- $167.63
- Rating
- 4.7/5
- Reviews
- 8,509
- Age
- 1y ago

Safety 1st Ellaris 3-in-1 Convertible Car Seat Slim Fit Design Rear & Forward-Facing 5-Position Headrest Travel-Friendly with Machine-Washable Seat Pad Peacock Blue
- Price
- $100.70
- Rating
- 4.5/5
- Reviews
- 1,114
- Age
- 1y ago

Graco Contender Slim Convertible Car Seat West Point Lightweight Travel Car Seat with Compact Space-Saving Design Rear-Facing 540 lbs Forward-Facing 26.565 lbs Easy to Transfer FAA Approved
- Price
- $181.23
- Rating
- 4.7/5
- Reviews
- 1,179
- Age
- 11mo ago

Graco Extend2Fit Convertible Car Seat Rear and Forward Facing Car Seat with Adjustable Extension Panel for Extra Legroom Great Gift for Baby Shower or Baby Registry Gotham
- Price
- $184.89
- Rating
- 4.8/5
- Reviews
- 59,150
- Age
- 1y ago
Newest
by launch date
Graco Contender Slim Convertible Car Seat West Point Lightweight Travel Car Seat with Compact Space-Saving Design Rear-Facing 540 lbs Forward-Facing 26.565 lbs Easy to Transfer FAA Approved
- Price
- $181.23
- Rating
- 4.7/5
- Reviews
- 1,179
- Age
- 11mo ago

Graco TriRide 3-in-1 Reclining Car Seat Clybourne - Rear & Forward Facing Car Seat Highback Booster Adjustable Headrest
- Price
- $167.63
- Rating
- 4.7/5
- Reviews
- 8,509
- Age
- 1y ago

Graco Extend2Fit Convertible Car Seat Rear and Forward Facing Car Seat with Adjustable Extension Panel for Extra Legroom Great Gift for Baby Shower or Baby Registry Gotham
- Price
- $184.89
- Rating
- 4.8/5
- Reviews
- 59,150
- Age
- 1y ago

Safety 1st Ellaris 3-in-1 Convertible Car Seat Slim Fit Design Rear & Forward-Facing 5-Position Headrest Travel-Friendly with Machine-Washable Seat Pad Peacock Blue
- Price
- $100.70
- Rating
- 4.5/5
- Reviews
- 1,114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Graco92%
- Safety 1st8%
- Open — no brand owns it (0%)
Demand
Graco Contender 65 Convertible Car Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Graco Contender 65 Convertible Car Seat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- graco contender 657K/yr
- graco contender 65 convertible car seat2K/yr
- graco contender 65 convertible car604/yr
- contender 65 convertible car seat64/yr
Reviews and returns
What reviews say buyers love and hate about Graco Contender 65 Convertible Car Seat
We read the reviews and the return reasons for every product selling here.
“Too short straps for child”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Graco Contender 65 Convertible Car Seat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









