Is goodbaby profitable to sell on Amazon United States?

The niche generates $561K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (40/100).

How competitive is the goodbaby niche?

4 brands and 63 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in goodbaby?

Top complaints mined from reviews: Measurement/Reading Accuracy, Temperature Control, Functionality-Overall. The return rate is 0.7%.

When does demand for goodbaby peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the goodbaby niche?

Listings span $15.28–$410.57; the average listing price is $84.00 (sweet spot $15–$100). The average incumbent carries 21,274 reviews — the moat a new listing must climb.

goodbaby

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$84.00

avg listing price — sweet spot $15–$100

Market size

Good$561K

$561K/yr · 78K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Bad$15.28–$410.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad21,273.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Growth

Bad-45.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, goodbaby is a $561K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

goodbaby market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $504K–$672K; units × avg price
Conversion rate: 8.6%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 6.7%
Avg brand age: 57 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Exergen86%
GoodBaby7%
ADC4%
Braun2%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -45.1% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top goodbaby search terms

exergen temporal thermometer30K/yr -43.2%10.9% conv.
temporal artery thermometer11K/yr -38.1%6.2% conv.
exergen thermometer9K/yr -56.2%8.6% conv.
exergen temporal artery thermometer6K/yr -43.3%12.9% conv.
exergen4K/yr -43.8%5.8% conv.
exergen temporal scanner3K/yr -27.7%7.0% conv.
temple touch thermometer4K/yr -55.7%4.6% conv.
exergen temporal2K/yr -41.9%5.9% conv.
fltr infrared thermometers3K/yr -58.2%0.7% conv.
goodbaby thermometer2K/yr -37.8%3.7% conv.

All search terms

Top goodbaby products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exergen TAT-2000C Temporal Artery Thermometer for Kids Newborns & Adults Soft Glow Display Silent Mode 9V Battery Included

Exergen$29.394.4★1,899 rev

Exergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies

Exergen$24.034.4★5,515 rev

Temporal Scanner Temporal Contact Thermometer LCD Display 124275S 1 Each

Exergen$410.574.4★126 rev

No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode

GoodBaby$18.824.5★117,538 rev

Exergen Temporal Artery Thermometer

Exergen$32.854.3★548 rev

Newest

by launch date

Exergen TAT-2000C+ Temporal Artery Thermometer Fast & Accurate Forehead Thermometer for Adults Kids & Babies

Exergen$24.035,515 rev

8mo ago

No-Touch Thermometer for Adults and Kids Accurate Digital Baby Thermometer Fever Alarm & Silent Mode 2 in 1 Forehead & Object Mode

GoodBaby$18.82117,538 rev

6y ago

Braun ThermoScan 7 Digital Ear Thermometer for Adults Babies & Infants Age-Adjusted Fever Guidance No. 1 Brand Recommended by Pediatricians

Braun$57.089,882 rev

7y ago

Exergen TAT-2000C Temporal Artery Thermometer for Kids Newborns & Adults Soft Glow Display Silent Mode 9V Battery Included

Exergen$29.391,899 rev

11y ago

Exergen Temporal Artery Thermometer

Exergen$32.85548 rev

14y ago

What buyers say about goodbaby

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use31%

“easy to see”

Temperature Control19%

“the temperature is accurate”

Quality-Overall8%

“and is reliable”

Advertised Vs Actual Product7%

“Just as advertised”

Value For Money7%

“Price is affordable”

Accuracy-Overall5%

“Very Accurate”

Durability2%

“It is durable”

Ease Of Cleaning1%

“Easy to clean”

Battery Life1%

“battery life”

Weight Light1%

“Does feel light”

What buyers complain about

Measurement/Reading Accuracy36%

“Bad readings”

Temperature Control15%

“Temperature readings are off by a couple of degrees”

Functionality-Overall10%

“Doesn't work”

Quality-Overall6%

“Horrible quality”

Battery Life4%

“Arrived with Dead Battery”

Durability4%

“Broken with few uses”

Ease Of Use3%

“Tiny Hard-to-Read Font”

Value For Money3%

“Not worth the price”

Accuracy-Overall2%

“NOT ACCURATE”

Instructions/User Manual/Troubleshooting2%

“Confusing directions”

Top return reasons

Measurement/Reading Accuracy30%

Functionality-Overall19%

Product Condition7%

Heating6%

Temperature Control6%

Advertised Vs Actual Product5%

Value For Money5%

Display-Overall4%

Accuracy-Overall3%

Defective Material/Parts2%

Common questions

Is goodbaby profitable to sell on Amazon United States?: The niche generates $561K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (40/100).
How competitive is the goodbaby niche?: 4 brands and 63 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in goodbaby?: Top complaints mined from reviews: Measurement/Reading Accuracy, Temperature Control, Functionality-Overall. The return rate is 0.7%.
When does demand for goodbaby peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the goodbaby niche?: Listings span $15.28–$410.57; the average listing price is $84.00 (sweet spot $15–$100). The average incumbent carries 21,274 reviews — the moat a new listing must climb.