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Goodbaby

Fail

The top 5 brands take 100% of clicks, so Goodbaby is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$561K/yr78K searches / yr
90-day growth
-45.1%search demand this quarter
Competition
94%top-5 click share · 4 brands · 63 sellers

Flapen Score

Goodbaby against its category

The dotted line is the Baby Products average. Past it, Goodbaby is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goodbaby market on Amazon at a glance

Shoppers on Amazon United States searched for Goodbaby 78K times last year and spent an estimated $561K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $561K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-45.1%
Conversion, latest week
8.6%
Market size, estimated
$561Ka year
Peak month
January2.3× the quietest month
Top search term
exergen temporal thermometer30K searches a year

02 · Price

A sale here is worth $84.00.

Listings sell for $84.00 on average, from $15.28 to $410.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $84.00 that is $63K to $84K a year per listing.

Average price
$84.00inside the $15 to $100 sweet spot
Price range
$15.28–$410.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$63K–$84K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #32 within Baby Care. It carries 21,274 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#32in Baby Care
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
21,274per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Goodbaby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 27%
  • Brand 34%
  • Brand 42%

Demand

Goodbaby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Goodbaby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exergen temporal thermometer30K/yr
  • temporal artery thermometer11K/yr
  • exergen thermometer9K/yr
  • exergen temporal artery thermometer6K/yr
  • exergen4K/yr
  • exergen temporal scanner3K/yr
  • temple touch thermometer4K/yr
  • exergen temporal2K/yr
  • fltr infrared thermometers3K/yr
  • goodbaby thermometer2K/yr

Reviews and returns

What reviews say buyers love and hate about Goodbaby

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
36%of negative reviews mention “Measurement/Reading Accuracy”
0.7%of orders come back
“Bad readings”
A buyer, on “Measurement/Reading Accuracy”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Goodbaby questions

Answered from the same tracked data.