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Good Mum Diaper Bag Backpack

Fail

Demand is soft, at -30.3% this quarter, so Good Mum Diaper Bag Backpack is a Fail.

Flapen Score
31
31 / 100
Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 44
Market size
$47K/yr54K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
65%top-5 click share · 10 brands · 17 sellers

Flapen Score

Good Mum Diaper Bag Backpack against its category

The dotted line is the Baby Products average. Past it, Good Mum Diaper Bag Backpack is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Good Mum Diaper Bag Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Good Mum Diaper Bag Backpack 54K times last year and spent an estimated $47K. The top 5 brands take 87% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
2.3%
Market size, estimated
$47Ka year
Top search term
good mum diaper bag13K searches a year

02 · Price

A sale here is worth $38.05.

Listings sell for $38.05 on average, from $30.20 to $43.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $38.05 that is $4K to $10K a year per listing.

Average price
$38.05inside the $15 to $100 sweet spot
Price range
$30.20–$43.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Diapering. It carries 5,281 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Diapering
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
5,281per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Good Mum Diaper Bag Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

9%

  • Brand 138%
  • Brand 220%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Good Mum Diaper Bag Backpack search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Good Mum Diaper Bag Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good mum diaper bag13K/yr
  • teeny traveler - diaper bag14K/yr
  • astro alan baby diaper bags with changing station6K/yr
  • good mum diaper bag backpack6K/yr
  • jeryswet baby diaper bags with changing station4K/yr
  • sunshine deer diaper bag3K/yr
  • wacky venture diaper bag6K/yr
  • teeny traveler diaper bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Good Mum Diaper Bag Backpack

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Zipper Quality”
3.8%of orders come back
“Zippers are cheap”
A buyer, on “Zipper Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Good Mum Diaper Bag Backpack questions

Answered from the same tracked data.