Goat Milk Formula

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

688K

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

4.2%

Market size, estimated

$1.0Ma year

Peak month

October2.5× the quietest month

Top search term

kendamil goat milk formula241K searches a year

Listings sell for $34.80 on average, from $22.54 to $87.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $34.80 that is $278K to $348K a year per listing.

Average price

$34.80inside the $15 to $100 sweet spot

Price range

$22.54–$87.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

8,000–10,000

Revenue per listing a year

$278K–$348K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #37 within Baby Foods. It carries 1,152 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#37in Baby Foods

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,152per listing

Listings tracked

9

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months