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Gluten Free Onion Soup Mix

Fail

Demand is soft, at -27.0% this quarter, so Gluten Free Onion Soup Mix is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$69K/yr47K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
73%top-5 click share · 10 brands · 614 sellers

Flapen Score

Gluten Free Onion Soup Mix against its category

The dotted line is the Baby Products average. Past it, Gluten Free Onion Soup Mix is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Free Onion Soup Mix market on Amazon at a glance

Shoppers on Amazon United States searched for Gluten Free Onion Soup Mix 47K times last year and spent an estimated $69K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
13.4%
Market size, estimated
$69Ka year
Peak month
November3.3× the quietest month
Top search term
gluten free onion soup mix31K searches a year

02 · Price

A sale here is worth $10.83.

Listings sell for $10.83 on average, from $0.81 to $35.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.83 that is $3K to $5K a year per listing.

Average price
$10.83under the $15 to $100 sweet spot
Price range
$0.81–$35.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #80 within Baby Foods. It carries 683 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
93%
Out of stock, average day
1.4%
Average rank
#80in Baby Foods
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
683per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Gluten Free Onion Soup Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

614

Top-5 brand share

84%

Top 20: 94%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Brand 136%
  • Brand 223%
  • Brand 319%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Gluten Free Onion Soup Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Gluten Free Onion Soup Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluten free onion soup mix31K/yr
  • gluten free french onion soup mix6K/yr
  • gluten-free onion soup mix3K/yr
  • gluten free onion soup mix packets4K/yr
  • gluten free french onion soup3K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Free Onion Soup Mix

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“the taste is a little too salty for me”
A buyer, on “Salt Content”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gluten Free Onion Soup Mix questions

Answered from the same tracked data.