gluten free onion soup mix
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Good682.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$0.81–$35.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$69K$69K/yr · 47K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gluten free onion soup mix is a $69K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
gluten free onion soup mix market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 43%
- Out of stock
- 1.4%
- Avg brand age
- 87 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
614
Top-5 brand share
84%
Top 20: 94%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- Mom's Place Gluten-Free36%
- Gefen23%
- Goodman's19%
- --6%
- McCormick3%
- Clean Monday Meals3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -27.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top gluten free onion soup mix search terms
- gluten free onion soup mix31K/yr
- gluten free french onion soup mix6K/yr
- gluten-free onion soup mix3K/yr
- gluten free onion soup mix packets4K/yr
- gluten free french onion soup3K/yr
Top gluten free onion soup mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moms Place Gluten-Free Onion Soup Mix or Dip Vegan & Kosher Nut Free Soy Free Dairy Free & Corn Free 16 servings 2.0 oz
Mom's Place Gluten-Free$5.714.6★283 rev
Lipton Gluten Free (Not Certified) Onion Soup & Dip Mix 1.9oz (3 Pack) | Great for Soups Dips Gravy & Seasoning | Kosher (Including Passover)
Gefen$14.884.1★224 rev
Goodmans Onion Soup & Dip Mix KFP 2.75 Oz. Pack Of 3.
Goodman's$9.984.6★337 rev
Moms Place Gluten-Free Onion Soup Mix or Chip Dip Kosher Nut Free Soy Free Vegan Dairy Free 32 servings 4.0 oz
Mom's Place Gluten-Free$10.014.6★283 rev
Goodmans Onion Soup & Dip Mix 2.75-ounce (Pack of 2)
Goodman's$7.074.5★141 rev
Newest
by launch dateMoms Place Gluten-Free Onion Soup Mix or Chip Dip Kosher Nut Free Soy Free Vegan Dairy Free 32 servings 4.0 oz
Mom's Place Gluten-Free$10.01283 rev
Moms Place Gluten-Free Onion Soup Mix or Dip Vegan & Kosher Nut Free Soy Free Dairy Free & Corn Free 16 servings 2.0 oz
Mom's Place Gluten-Free$5.71283 rev
Smoke n Sanity Onion Base Certified Low FODMAP Vegetarian Gluten Free Dairy Free MSG Free Ideal for Low FODMAP Foods Soups Casseroles Gravies and Sauces Low FODMAP Diet Essential 10 oz Jar
Smoke n Sanity$13.9553 rev
Clean Monday Meals Onion Seasoning Mix | Gluten Free Dairy Free No Artificial Additives | Versatile Dry Onion & Garlic Seasoning for Soups Sauces & Cooking | 11 oz ( 314 g)
Clean Monday Meals$35.7112 rev
Lipton Gluten Free (Not Certified) Onion Soup & Dip Mix 1.9oz (3 Pack) | Great for Soups Dips Gravy & Seasoning | Kosher (Including Passover)
Gefen$14.88224 rev
Trending
90-day click momentumSmoke n Sanity Onion Base Certified Low FODMAP Vegetarian Gluten Free Dairy Free MSG Free Ideal for Low FODMAP Foods Soups Casseroles Gravies and Sauces Low FODMAP Diet Essential 10 oz Jar
Smoke n Sanity$13.954.7★
Clean Monday Meals Onion Seasoning Mix | Gluten Free Dairy Free No Artificial Additives | Versatile Dry Onion & Garlic Seasoning for Soups Sauces & Cooking | 11 oz ( 314 g)
Clean Monday Meals$35.714.7★
Moms Place Gluten-Free Onion Soup Mix or Chip Dip Kosher Nut Free Soy Free Vegan Dairy Free 32 servings 4.0 oz
Mom's Place Gluten-Free$10.014.6★
Goodmans Onion Soup & Dip Mix 2.75-ounce (Pack of 2)
Goodman's$7.074.5★
Goodmans Onion Soup & Dip Mix KFP 2.75 Oz. Pack Of 3.
Goodman's$9.984.6★
What buyers say about gluten free onion soup mix
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“It has a balanced flavor”
“Gluten free”
“Delicious addition to cooking”
“This is just as good as the name-brand variety”
“Good price”
“Blends great with yogurt, in soups, casseroles...options are endless”
“Perfect for dip making when sour cream is added”
“easy use”
“Great spices for soup etc”
What buyers complain about
“the taste is a little too salty for me”
“The flavor is just OFF”
“they were all tasteless”
“Pricey”
“Bummer because its gluten free”
“Dip mix”
“not real good”
“Soggy dip”
“I'm allergic to Dairy”
“Yeast extract is basically the same as MSG so I wouldn't call this msg free”
Common questions
- Is gluten free onion soup mix profitable to sell on Amazon United States?
- The niche generates $69K/yr across 14 tracked products. 90-day search growth is -27.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the gluten free onion soup mix niche?
- 10 brands and 614 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in gluten free onion soup mix?
- Top complaints mined from reviews: Salt Content, Flavor, Taste-Overall. The return rate is 0.0%.
- When does demand for gluten free onion soup mix peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the gluten free onion soup mix niche?
- Listings span $0.81–$35.71; the average listing price is $10.83 (sweet spot $15–$100). The average incumbent carries 683 reviews — the moat a new listing must climb.