Glow Worm

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

1.0%

Market size, estimated

$68Ka year

Peak month

December3.8× the quietest month

Top search term

glow worm130K searches a year

Listings sell for $18.12 on average, from $4.88 to $44.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.12 that is $5K to $9K a year per listing.

Average price

$18.12inside the $15 to $100 sweet spot

Price range

$4.88–$44.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.9%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #3,419 within Décor. It carries 8,883 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

90%

Out of stock, average day

22.4%

Average rank

#3,419in Décor

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,883per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months