Glow in the Dark Pacifier 18-36 Months

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

9.6%

Market size, estimated

$207Ka year

Peak month

April5.2× the quietest month

Top search term

tommee tippee pacifier 18-36 months88K searches a year

Listings sell for $10.84 on average, from $6.02 to $15.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $10.84 that is $5K to $8K a year per listing.

Average price

$10.84under the $15 to $100 sweet spot

Price range

$6.02–$15.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

1.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #65 within Baby Care. It carries 2,103 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#65in Baby Care

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,103per listing

Listings tracked

27

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months